AT&T Tips Off NCAA(R) Men's Final Four(R) Weekend With High-Powered Musical Lineup...

AT&T Tips Off NCAA(R) Men's Final Four(R) Weekend With High-Powered Musical
Lineup Including Fall Out Boy, The Roots, Ludo and Danity Kane
AT&T blue room to Deliver Live Concert Webcast on Friday, April 4, featuring
Ludo, The Roots and a Special Three-Song Exclusive From Fall Out Boy

SAN ANTONIO, March 31 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T)
announced today a dynamic multi-tiered entertainment and interactive lineup
for events surrounding the 2008 NCAA men's Final Four. The weekend celebration
commences in San Antonio Friday, April 4, at 7 p.m. CDT with the AT&T Block
Party, featuring a musical showcase headlined by pop-punk and rock band Fall
Out Boy -- whose new CD+DVD "****LIVE IN PHOENIX" hits April 1. The Roots, a
Grammy-winning hip-hop/soul/funk band, and power-pop band Ludo also will
perform. In an effort to deliver the excitement of the weekend to fans
nationwide, concert footage of The Roots and Ludo -- as well as a three-song
sneak peak of Fall Out Boy's performance -- will be streamed live on the AT&T
blue room (http://www.attblueroom.com). The Webcast will begin at 7:45 p.m.
CDT. In addition, video content from the performance will be available
exclusively to wireless customers of AT&T via Cellular Video (CV) on or before
May 1.
"The NCAA men's Final Four weekend offers a collection of some of the most
entertaining and exciting events in the world of sports and music," said Jamie
Butcher, vice president of Brand Sponsorship for AT&T. "This year, we're
incorporating the cutting-edge technology of the blue room to deliver the
unique sights and sounds of the AT&T Block Party to fans from coast to coast,
as well as using our cellular video capabilities to deliver videos, ringtones,
graphics and more to AT&T's wireless customers."
On Saturday, AT&T takes the celebration to Hoop City(R) refreshed by
Coca-Cola(R), the NCAA's ultimate basketball festival, where fans can
participate in AT&T's interactive stations, including:
-- Fast Fingers Challenge. Up to four participants will have the
opportunity to challenge one another to see who can text a phrase the
fastest.
-- Naismith Photo Station. Fans can take a commemorative photo with a
replica of the Naismith Trophy, and the photo will be printed
immediately using Bluetooth(R) printer technology.
-- Live Bars. Fans can watch the latest CV content, experience AT&T's
MusicID or create their own ringtone.

Highlighting the day, and featured live at center court of Hoop City, will
be live performances from MTV's "Making The Band" sensations Danity Kane and
Day 26. In addition, AT&T will host an array of NCAA Division I basketball
coaches and NBA legends as they sign autographs for fans, and an NCAA Mascot
Challenge to benefit the Boys and Girls Club Scholarship Fund.
"The NCAA men's Final Four is a cornerstone of AT&T's marketing efforts
this year, and we will once again reflect that through innovative sponsorships
and interactive media," said Butcher.
Wireless customers of AT&T can access content, including videos,
ringtones, graphics and more from Fall Out Boy, Ludo, The Roots, Danity Kane
and Day 26, by text messaging the word CVLIVE to 386. All CV content will be
available by May 1. For more information on the performers, visit their
official Web sites at:

-- Fall Out Boy: http://www.falloutboyrock.com/falloutboy/splash08.php
-- Ludo: http://www.ludorock.com
-- The Roots: http://www.theroots.com
-- Danity Kane: http://www.danitykane.com
-- Day 26: http://www.day26online.com

Whether it's on stage or on the field, behind the scenes of a video shoot
or at home with friends and family, no other Web site brings fans closer to
their favorite musicians and athletes than the AT&T blue room. To date, the
blue room and its online channels have generated more than 120 million page
views and have fueled sales of the company's core offerings -- high speed
Internet, wireless, voice and video -- while building an affinity for the AT&T
brand in the entertainment space.
For the complete array of AT&T offerings, visit http://www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. Additional information about
AT&T Inc. and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other AT&T marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners.
Note: This AT&T release and other news announcements are available as
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review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletics opportunities for
more than 380,000 student-athletes at more than 1,000 member colleges and
universities. Each year, more than 54,000 student-athletes compete in NCAA
championships in Divisions I, II and III sports. Visit http://www.ncaa.org and
http://www.ncaa.com for more details about the Association, its goals and
members and corporate partnerships that help support programs for
student-athletes.
The NCAA is proud to have the following elite companies as official
Corporate Champions -- AT&T, Coca-Cola and Pontiac -- and the following elite
companies as official Corporate Partners -- DiGiorno, Enterprise, The
Hartford, Lowe's, Sheraton and State Farm.
[NCAA, Final Four, and Hoop City are trademarks of the National Collegiate
Athletic Association.]
SOURCE AT&T Inc.

Lauren Butler of AT&T Inc., Mobile, +1-404-405-5623, lb0426@att.com