VIDEO: Things Get Hog-Wild at Running of the Pigs in Orlando

Smokey Bones Celebrates Launch of All-You-Can-Eat Baby Back Ribs Special

ORLANDO, March 31 /PRNewswire/ -- The streets of Orlando were filled today
with "oinks" and squeals and screams of terror when more than 100 pigs
rampaged after an estimated 500 people during the inaugural Smokey Bones
Running of the Pigs. In an event that was no less exhilarating than the famous
Running of the Bulls in Pamplona, Spain, pigs and people barreled through a
quarter-mile course lined with curious and somewhat horrified onlookers.
Amateur video of the event was captured by one spectator, who later uploaded
the footage to YouTube. The event commemorated the introduction of Smokey
Bones' All-You-Can-Eat Baby Back Ribs special.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/smokeybones/32517/

"I'm a thrill-seeker, so I drove halfway across the country to take part,"
said Bob Racket, a sales representative from Spring, Texas. "I've rode on some
of the best roller coasters in the world and gone hang-gliding, but this
experience measures right up. I was surprised how fast the pigs could move,
and they were really out to get us. I got hit by a few, but I was able to stay
on my feet. What a rush!"
Hosted by Smokey Bones Barbeque & Grill, the Running of the Pigs attracted
people from across the country - as far away as Oregon, Illinois, Connecticut
and Michigan. The pigs burst through the gates after the starter called
"release the pigs." What followed was a chaotic scene as the daring
participants raced through the quarter-mile course, the agitated pigs hot on
their heels. Several people escaped the mayhem by leaping over fences that
kept the pigs from the sidewalks, while many others tried to outrun the pigs.
A few unlucky people were trampled, but no serious injuries to either pigs or
people were reported.
"We had a blast with the Running of the Pigs, but we underestimated how
crazy it would be, and some participants got a little more than they bargained
for. Fortunately, we have plenty of time to work out the kinks so we can make
it better next year," said Peter Bell, chief marketing officer for Smokey
Bones. "In the meantime, folks can visit their local Smokey Bones to get their
BBQ fix. Our All-You-Can-Eat Baby Back Ribs offer is a great way to enjoy real
barbeque whether you're a hard-core carnivore or barbeque novice."
Barbeque Feast
At the conclusion of the run, people feasted on Baby Back Ribs and other
food supplied by Smokey Bones restaurants. Today marked the launch of the
restaurant's All-You-Can-Eat Baby Back Ribs special that runs through May 11,
2008. Priced at $16.99* per person, customers can enjoy an unlimited amount of
Smokey Bones' authentic, delicious, fall-off-the-bone Baby Back Ribs. Wet naps
and napkins are complementary, so it's ok to eat a lot and make a mess. The
meal also comes with bread and a choice of two side dishes. The offer is valid
for in-restaurant dining only.
Smokey Bones Baby Back Ribs are prepared with the same passion and
painstaking techniques as the restaurant's other barbeque meals. The ribs are
hand-rubbed with a special blend of seasoning and slow-smoked over aged
hickory for up to four hours. They are then brushed with a tangy sauce before
being finished on the grill. The tell-tale pink smoke ring on the meat is a
sure sign that the ribs were slow-smoked and prepared with care.
About Smokey Bones Barbeque & Grill
Smokey Bones Barbeque & Grill offers slow-smoked barbeque ribs, fire-
grilled steaks and more in a fun, high-energy atmosphere known for genuinely
friendly service. The company's 73 restaurants across the Eastern and
Midwestern U.S. also serve up a great selection of specialty drinks and beer
and offer a late-night menu, making Smokey Bones a great place to dine, watch
a game, or just relax with friends or family. Smokey Bones' signature baby-
back and St. Louis-style ribs and hand-pulled pork are slow-smoked over
hickory for up to 11 hours daily, resulting in fall-off-the-bone tenderness
and delicious flavor. Steak lovers can choose from two specialty steaks, or
customize their own sirloin, New York strip or filet by selecting from four
flavor options. The menu also includes smokehouse chicken, grilled Atlantic
salmon, flavorful salads, and a variety of sandwiches ranging from a hickory-
grilled chicken sandwich to a pulled-pork Cuban. For more information, visit
http://www.SmokeyBones.com.
* Price is $14.99 in Columbus, Ohio
SOURCE Smokey Bones Barbeque & Grill

Marc Berliner of Smokey Bones, +1-617-939-8467, mberliner@smokeybones.com