ICI Paints and The Home Depot Revolutionize Paint in the Green Age

- Introducing GREENGUARD Certified The Freshaire Choice(TM) Paint,
the First Tinted VOC-free Paint Product -
ATLANTA--(Business Wire)--
ICI Paints and The Home Depot will launch the first, truly
comprehensive and environmentally friendly paint nationwide in April
2008. The Freshaire Choice(TM) Paint offers exceptional quality, free
of volatile organic compounds (VOCs) and is backed by a lifetime
guarantee and GREENGUARD certification. Featuring a custom color
palette of 66 beautiful colors available through an innovative tinting
system, The Freshaire Choice Paint combines everything environmental
to truly improve your world, your home and your family - inside and
out.

According to the U.S. Environmental Protection Agency (EPA), the
air inside a home is, on average, two-to-five-times more polluted than
the air outside. As the emphasis of environmental concern shifts from
outside to inside, paint is a large contributing factor to poor indoor
air quality and can emit harmful chemicals, such as VOCs, for years
after application.

While many paint manufacturers have recently introduced products
that claim to contain "low" or even "zero" VOCs, the GREENGUARD
Environmental Institute (GEI), one of the most stringent independent
test laboratories in the United States, recognizes The Freshaire
Choice Paint as the industry's first residential, tinted paint product
to be GREENGUARD Indoor Air Quality Certified(R) and the only paint to
be awarded the highest level of certification for Children &
Schools(SM).

Furthermore, while the GEI supports The Freshaire Choice's
environmental claim to improve air quality indoors, The Freshaire
Choice's no-VOC formulation(1) doesn't compromise in product quality,
either. In addition to its official third-party verification, The
Freshaire Choice Paint is designed and proven to be long lasting and
equally durable with regard to washing and resisting stains. Best of
all, it's backed by a lifetime warranty that will maintain its
earth-friendly reputation for years after application.

The Freshaire Choice Paint custom color palette consists of 66
brilliantly selected shades across the color spectrum, all inspired by
nature. The rich, premium colors are arranged into four groupings -
Waterscapes, Atmosphere, Botanical and Earth. The palette is not only
deep in the natural beauty, but also goes on smooth, covers flawlessly
and dries in minutes.

New Tinting System Provides Beautiful Colors without Chemical Odor
or VOCs

Although many consumers are aware of warnings regarding VOCs, what
some may not understand is how to accurately interpret the levels. The
truth is, some paints are free of these harmful chemicals, but the
average paint colorant adds up to 150 grams of VOC back into the paint
once the color is mixed. With the new colorant pouch technology of The
Freshaire Choice Paint, homeowners receive the perfect color and
quality, with no VOCs.

The secret behind The Freshaire Choice Paint's eco-friendly status
is a new advanced colorant technology. The Freshaire Choice Paint
features an exclusive, pre-measured ColorFresh(TM) delivery system to
ensure the paint is perfect in color and consistency every time. This
innovative technology mixes a new no-VOC paint with a new no-VOC
tinting system. Best of all, the paint does not expel any chemical
odor. By eliminating the commonly associated "fresh paint" smell,
homeowners can now conquer indoor painting projects all year round
without sacrificing quality of the air inside their home or the safety
of their family.

Environmentally Friendly Painting Program - Inside and Out and Top
to Bottom

From color to clean up, The Freshaire Choice Paint allows
consumers to do their part for the environment. With packaging made
from 100-percent recycled materials, this paint takes "green" to the
next level and provides a comprehensive home, family and
earth-friendly product from start to finish. The packaging, color
chips and paint container were developed to make the entire package
the most environmentally friendly product possible. The labeling on
the paint can is made from 75-percent recycled fiber content and
printed in soy ink. The chips and brochures are not only made with
recycled materials, but can be recycled after use. Even the paint
container itself is made from 100-percent recycled material and can be
recycled, making The Freshaire Choice Paint the best choice for not
just your home and your family, but for our world, as well.

Smell the Difference

The Freshaire Choice Paint will be exclusively available at The
Home Depot nationwide beginning April 1, 2008. The one-gallon
containers will be sold at a manufacturer's suggested retail price of
$35 - 38. The Freshaire Choice Paint product assortment consists of
flat, eggshell and semi-gloss finishes, as well as drywall interior
primer and ceiling paint. For more information or to request a free
sample, visit www.thefreshairechoice.com or call 1-866-880-0304. For
more information on GREENGUARD, visit www.greenguard.org.

ICI Paints is part of the ICI Group (NYSE: ICI), one of the
world's largest producers of specialty products and paints. ICI Paints
worldwide has 49 manufacturing sites in 25 countries and more than
15,000 employees. Headquartered in Strongsville, Ohio, ICI Paints'
North American operations were formed when the ICI Group acquired The
Glidden Company in 1986. Today, ICI Paints produces widely respected
and tradition rich decorative coatings brands such as Glidden(TM),
Dulux(R), Ralph Lauren(R), Devoe(R), Fuller O'Brien(R), C-I-L(TM),
Color Your World(TM) and Liquid Nails(R) caulks and adhesives.
Products are sold through ICI Paints company stores, national retail
outlets and independent paint dealers in the United States, Canada and
Puerto Rico and are also exported internationally. ICI Paints is an
official corporate partner of Major League Soccer, and the Glidden
brand is the official paint of Major League Soccer.

The Home Depot(R) is the world's largest home improvement
specialty retailer, with 2,065 retail stores in all 50 states, the
District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian
provinces and Mexico. Through its HD Supply(SM) businesses, The Home
Depot is also one of the largest diversified wholesale distributors in
the United States, with more than 900 locations in the United States
and Canada offering products and services for building, improving and
maintaining homes, businesses and municipal infrastructures. In fiscal
2005, The Home Depot had sales of $81.5 billion and earnings of $5.8
billion. The Company employs approximately 355,000 associates and has
been recognized by FORTUNE magazine as the No. 1 Most Admired
Specialty Retailer and the No. 13 Most Admired Corporation in America
for 2006. The Home Depot's stock is traded on the New York Stock
Exchange (NYSE: HD) and is included in the Dow Jones industrial
average and Standard & Poor's 500 index. HDE

GREENGUARD Indoor Air Quality Certified and Children & Schools are
trademarks of AIR QUALITY SCIENCES, INC.

(1) Freshaire's zero-VOC content is measured by the EPA's
Reference Test Method 24.

Liggett Stashower
Jennifer Kramer, 216-373-8264
jkramer@liggett.com

Copyright Business Wire 2008