Networks In Motion Announces AtlasBook Navigator(TM) at CTIA Wireless 2008
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New Mobile Phone Application Available to Wireless Carriers
Features Navigation, Local Search, Traffic, Movie/Event Times, Weather
Forecast and 3D Maps
LAS VEGAS--(Business Wire)--
Networks In Motion (NIM), the award-winning wireless navigation,
hyper local search, and location-based services (LBS) company with the
largest mobile phone navigation subscriber base in North America,
today announced AtlasBook Navigator(TM), a new software platform
enabling people to bypass traffic jams, explore a new town, plan
social activities on-the-go or just find their way home using their
GPS-enabled mobile phone.
Available to wireless carriers to implement into their own branded
mobile phone navigation applications, AtlasBook Navigator will be
demonstrated in the NIM booth #1963 at CTIA Wireless, April 1-3, 2008.
In addition to maps, local directories of 14 million points of
interest (POIs), and turn-by-turn directions with voice guidance that
were available in NIM's previous software platform, AtlasBook
Navigator's new features include:
-- Real-Time Traffic Avoidance: Provides live traffic updates and
also calculates detours in advance of upcoming traffic,
proactively alerting drivers to new developments on the road
ahead such as congestion or accidents, giving them tools to
make decisions on-the-go.
-- 3D Perspective View: Enhances navigation by displaying maps
from angles users would see through car windshields, making it
easier to visualize turn-by-turn directions.
-- Mobile Activity Planning: Users can now search for show times,
critics' ratings and other details for movies, concerts,
plays, sporting events and other social events around their
GPS location. With a single click, the user can navigate to
the movie theater or the event venue and search for local
parking, restaurants, ATMs or other POIs around the location.
-- Gas Prices: Users can search for a gas station nearest their
GPS location or stations with the cheapest prices and
one-click navigation guides motorists there.
-- Weather: Provides current weather conditions and forecasts for
the user's GPS location or for any city around the world.
"Adding access to real-time data feeds like traffic, weather and
events will make mobile phone navigation an indispensable part of
everyday life," said Doug Antone, president and CEO of Networks In
Motion. "We've developed a patent-pending traffic solution that
provides users with detour options that they can compare
against their current estimated time of arrival (ETA), rather than
just blindly rerouting the driver like some competing services. We
believe that paying extra attention to detail in designing our
products is a key reason why our solutions are the most popular in the
world, with three million paid subscribers and counting."
A social networking aspect of AtlasBook Navigator, called 'place
messaging,' allows a user to send a greeting along with their GPS
location to a friend so they can easily meet up with each other. For
example, a subscriber can search for a restaurant and send the
destination to their friend along with a message about a time to meet.
If the friend is a subscriber they will get audible turn-by-turn
directions to the destination; if they're not a navigation subscriber,
they'll receive static directions as a text message.
AtlasBook Navigator also allows users to plan trips ahead of time
by using a customized Web site on their home or work computer. Recent
searches and favorites folders on the AtlasBook Navigator Web site can
be synchronized with the same folders on the mobile phone.
Mobile phone navigation applications powered by Networks In Motion
are currently available to customers at major wireless carriers in
North America who purchase a GPS-enabled mobile phone and download the
navigation software, which is commonly branded by the carrier. NIM has
the largest mobile phone navigation subscriber base in North America,
surpassing three million paid users.
About Networks In Motion
Networks In Motion is an award-winning wireless navigation and
local search company, with products on most major wireless carriers.
Networks In Motion powers: AAA Mobile(R) on Verizon Wireless, Alltel,
and Sprint; Verizon Wireless' VZ Navigator; YellowPages.com Mobile,
which is currently deployed on AT&T Alltel's Axcess Mobile Guide
navigator; U.S. Cellular's Your Navigator; TELUS Navigator and TELUS
Kid Find, making NIM's NAVBuilder platform the most widely used mobile
phone navigation service in North America. In February 2008, NIM was
awarded the Mobile & Communications Company of the Year Award by the
Technology Council of Southern California. Founded in 2000, the
company is privately held and headquartered in Aliso Viejo, Calif.,
with international offices in Sweden and Spain. More information is
available at http://www.networksinmotion.com.
Networks In Motion, Inc.
Steve Andler, 949-743-4395
sandler@networksinmotion.com
or
Maples Communications, Inc.
Amy Johnsonbaugh or Mike Kilroy, 949-855-3555
ajohnsonbaugh@maples.com
mkilroy@maples.com
Copyright Business Wire 2008
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