Green Mountain Coffee Roasters, Inc. Announces Management Transition at Keurig

WATERBURY, Vt.--(Business Wire)--
Green Mountain Coffee Roasters, Inc. (together with its
subsidiary, "the Company" or "GMCR") (NASDAQ: GMCR), announced today
that Nicholas Lazaris, President of Keurig, Incorporated, a
wholly-owned subsidiary of GMCR, has resigned to pursue other career
opportunities and has entered into a separation and transition
agreement with Keurig. Under the terms of this agreement, Mr. Lazaris
will continue to serve as President of Keurig until June 16, 2008 or
the date on which his successor commences employment, whichever is
earlier. To support a smooth transition, Mr. Lazaris will continue to
be an employee of Keurig until August 15, 2008, providing assistance
as needed. Following his employment, Mr. Lazaris will serve as a
consultant in Keurig's patent infringement litigation pending against
Kraft. The Company has retained an executive search firm to assist it
in the recruitment of a new President of Keurig.

Mr. Lazaris and the talented Keurig leadership team have made
history by leading the evolution in coffee from drip brewing to
single-cup brewing. Under Mr. Lazaris' leadership, Keurig first
brought its patented, innovative single-cup brewers to offices in the
late 1990s and now is the single-cup market leader in offices. In
recent years, Keurig also successfully entered the home market with
several new models, again establishing it as the market leader in
single-cup brewers. Most recently, a model was introduced for in-room
brewing at hotels, further expanding Keurig's market potential. Keurig
has sold over 1.5 million single-cup brewers life-to-date in North
America. In turn, these brewers have created demand for over 2.5
billion K-Cups that have been shipped by Keurig's licensed roasters
and enjoyed by gourmet coffee, tea and hot cocoa lovers nationwide.

Lawrence J. Blanford, President and Chief Executive Officer of
Green Mountain Coffee Roasters, Inc., said, "On behalf of the entire
Board and everyone at GMCR, I would like to thank Nick Lazaris for his
outstanding leadership, passion and guidance. I have great admiration
for Nick's intelligence, integrity and entrepreneurial skills
culminating in creating such an outstanding, fast-growth business.
Under his strong leadership, Keurig is now the #1 single-cup office
and home coffee brewing system in North America. Nick was
appropriately recognized when he received the 2006 Entrepreneur of the
Year Award from Ernst & Young."

Robert P. Stiller, Chairman and Founder of Green Mountain Coffee
Roasters, Inc., said, "Nick Lazaris truly is a great American
entrepreneur. The Keurig brewer was under development for several
years prior to Nick joining Keurig, but I credit his great leadership
with transforming a promising opportunity into a thriving business by
introducing a successful single-cup system to the market. He assembled
a talented, creative and deep leadership team at Keurig as well as an
extensive and strong supply chain to support its rapid growth. He is
an extraordinary person in all dimensions and it has been my privilege
to work with him. I look forward to staying in touch with him at his
new endeavors."

Nick Lazaris, President of Keurig, said: "I am very proud of my
partners on the Keurig team. Their many accomplishments are a function
of their hard work, smart work and team work. Together, we not only
developed high quality, innovative single-cup brewing technologies,
but we developed innovative "go to market" strategies to create the
single-cup market category and build a defensible position against
competitors many times our size. While I have mixed emotions about
leaving, Keurig is in excellent shape, with a very exciting future,
and I am ready to start a new stage of my life. Until my departure I
shall continue to be 100% focused on Keurig's success."

About Green Mountain Coffee Roasters, Inc.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized
as a leader in the specialty coffee industry for its award-winning
coffees, innovative Keurig brewing technology and socially responsible
business practices. GMCR maintains two business divisions. Its Green
Mountain Coffee division sells more than 100 high-quality coffee
selections, including Fair Trade Certified(TM) organic coffees, under
the Green Mountain Coffee(R) and Newman's Own(R) Organics brands
through its wholesale, direct mail and e-commerce operations
(www.GreenMountainCoffee.com). Green Mountain Coffee also produces its
coffee as well as hot cocoa and tea in K-Cup(R) portion packs for
Keurig(R) single-cup brewers. Keurig, Incorporated, also a
wholly-owned subsidiary of GMCR is a pioneer and leading manufacturer
of gourmet single-cup coffee brewing systems for offices, homes and
hotel rooms. Keurig markets its patented brewers and K-Cup (R) portion
packs through office distributors, retail and direct channels
(www.Keurig.com). K-Cup portion packs are produced by a variety of
licensed roasters including Green Mountain Coffee. Green Mountain
Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine,
Forbes and SustainableBusiness.com as a good corporate citizen and an
innovative, high-growth company.

Forward-Looking Statements

Certain statements contained herein are not based on historical
fact and are "forward-looking statements" within the meaning of the
applicable securities laws and regulations. Owing to the uncertainties
inherent in forward-looking statements, actual results could differ
materially. Factors that could cause actual results to differ
materially from those in the forward-looking statements include, but
are not limited to, the unknown impact of management changes, Keurig's
ability to continue to grow and build profits in the office and at
home markets and develop the in-room hotel market, the unknown impact
of any price increases on net sales, the impact on sales of consumer
sentiment regarding the health of the economy, the Company's success
in efficiently expanding operations and capacity to meet growth,
business conditions in the coffee industry and food industry in
general, fluctuations in availability and cost of high-quality green
coffee, competition, variances from sales mix and growth rate, weather
and special or unusual events, as well as other risks described more
fully in the Company's filings with the SEC. Forward-looking
statements reflect management's analysis as of the date of this press
release. The Company does not undertake to revise these statements to
reflect subsequent developments, other than in its regular, quarterly
earnings releases.

Green Mountain Coffee Roasters, Inc.
Frances G. Rathke, 802-244-5621 x2300
CFO

Copyright Business Wire 2008