Gridiron Bash(TM) Moved to Fall

NEW YORK, March 31 /PRNewswire/ -- MSL Sports and Entertainment today
announced that it will postpone Gridiron Bash(TM) at the scheduled 16
participating Division I football universities nationwide until Fall, 2008,
due to an interpretation by a member conference regarding student athletes'
participation at the events.
"The unfortunate misinformation by a school about the role student
athletes would play in Gridiron Bash has caused one of the conferences to
interpret that student athletes were being used to promote a concert. Under no
circumstance were they going to be used to promote a concert. Rather, they
were gong to be part of a football celebration tied to spring games," says
Shawn Garrity, president of MSL Sports and Entertainment, creators and
producers of Gridiron Bash(TM).
As part of the agreement process with the campuses that were including
student athletes in the football celebration, each university's compliance
officer did an independent review of the overall run of show as it relates to
student athlete participation. The NCAA reiterated that NCAA legislation does
not preclude an institution from allowing a Gridiron Bash (TM) event to occur
on its campus.
"Outside of our own research, it's safe to say that all schools that were
planning to include student athletes in the celebration had their compliance
officers review all event elements, which haven't changed from the start,"
says Garrity. "The last minute concerns over player participation have caused
confusion among the schools during this critical window of time in which they
had left to properly promote the event. With valuable time being lost over
the issue, we felt it was in the best interest of all parties involved to
allow our participating universities and their marketing partners more time to
adequately prepare for this event, the largest college football celebration in
history."
With the exception of three participating schools, all of the Gridiron
Bash(TM) events were slated to take place on April 18, the evening before
spring games. The Friday evening events were designed to kick off the 2008
football season and revolved around a fan competition (with the winning school
receiving $1 million for its general scholarship fund), a celebration with the
football team and coach, and a live music element.
"Our decision to postpone was based on our desire to safeguard the well-
being of all parties involved, including fans, the student athletes and
participating universities," says Garrity.
MSL Sports and Entertainment is working with each school to assess
appropriate next steps regarding a revised schedule. Refunds for tickets
already purchased will be issued through university box offices and
www.gridironbash.com. Any text votes that have been placed will not be
billed.
For updates, visit www.gridironbash.com.
About MSL Sports and Entertainment
Manhattan-based MSL (www.mslsportsent.com) builds and develops
cutting-edge entertainment properties with the purpose of connecting
consumers, brands and media. In addition to rolling out trend-setting new
properties -- such as the Gridiron Bash(TM), at Division I schools and the
East Meets West All-American Game -- MSL's core services include branding, TV
production (with assets including, Inside the Big East, numerous Division I
Coaches Shows and other television properties), sponsorship sales, public
relations, celebrity procurement and every aspect of event management. MSL
also runs a nationally recognized scouting and recruiting service that works
with universities, athletes and media organizations.
SOURCE MSL Sports and Entertainment

Debbie Brandwein, of MSL Sports and Entertainment, cell, +1-914-374-5188, or
dbrandwein@mslsportsent.com