Eastern Europe Holds Considerable Potential for IR and Non-Mercury Thermometers
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LONDON--(Business Wire)-- Growing awareness about the hazardous nature of mercury and the European Commission's (EC's) proposal to ensure the absence of toxic substances in the manufacturing process of medical devices are expected to ensure the growth of the underdeveloped Eastern European temperature monitoring devices market. The EC's proposal to ban the use of mercury in household thermometers will increase the sale of non-mercury thermometers, especially digital thermometers. New analysis from Frost & Sullivan (http://www.patientmonitoring.frost.com), Eastern European Temperature Monitoring Devices Markets, finds that the market earned revenues of USD 31.0 million in 2007 and estimates this to reach USD 49.0 million in 2012. If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the Eastern European temperature monitoring devices markets, then send an e-mail to Patrick Cairns, Corporate Communications, at pcairns_pr@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail. "Unlike in Western Europe, traditional mercury thermometers are still used on a large scale in Eastern European countries," notes Frost & Sullivan Research Analyst Smruti Munshi. "Given this, the EC's proposal to ban mercury in household thermometers is likely to pave the way for a transition from mercury to digital thermometers, which are also more accurate and user friendly." Non-mercury glass thermometers, which make use of a non-toxic substitute called Gallinstan, also have the opportunity to enter the market, as analog thermometers have been used traditionally for many years. Moreover, they are accurate and provide a cheap alternative to digital thermometers. Solar-powered thermometers are another eco-friendly choice that might gain market penetration in the future. However, the Eastern European market for temperature monitoring devices is extremely price sensitive, and with a wide variety of products available, there is intense competition amongst manufacturers. Furthermore, growing competition from Chinese and Asian manufacturers has pressured the leading brands to reduce prices. "Customers in Eastern Europe prefer to pay less and buy the more familiar digital thermometer rather than spending five times more on the infrared thermometer," says Munshi. "This trend has marginalized the penetration of technologically advanced and expensive products in this region." To overcome these challenges, market participants should establish practical price structures, set up efficient trade structures and distribution channels and undertake effective marketing and promotion strategies. The most common way to promote a product in the Eastern European market is to invest in a private distributor who understands the nuances of the local market and hence, can work closely with the company to develop a tailor-made strategy. Eastern European Temperature Monitoring Devices Markets is part of the Patient Monitoring Growth Partnership Service programme, which also includes research in the following markets: Non Invasive Glucose Monitoring; Telemetry Equipment; Pulse Oximetery and Hypothermia Management. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available. Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting, and Career Best Practices empower clients to create a growth focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com. Eastern European Temperature Monitoring Devices Markets M0CC Frost & Sullivan Corporate Communications - North America Melina Trevino, 210-247-2440 fax: 210-348-1003 melina.trevino@frost.com or Corporate Communications - Europe & Africa Patrick Cairns, +27 18 468 2315 patrick.cairns@frost.com or Corporate Communications - Asia Pacific Jasminder Kaur, 65-6890-0937 fax: 65-6890-0988 jkaur@frost.com or Corporate Communications - South Asia Remi Chatterjee, +91-44-4001 3419 fax: +91-22-2832 4713 remi.chaterjee@frost.com or Corporate Communications - Middle East Nimisha Iyer, +91 22 4001 3404 fax: +91 22 2832 4713 niyer@frost.com or Corporate Communications - China Amelia Wong, +86 21 5407 5783, ext. 8669 cell: +86 13621724823 amelia.wong@frost.com or Corporate Communications - Australia & New Zealand Sharmin Jassal, +61 2 8247 8900 fax: +61 2 9252 8066 sharmin.jassal@frost.com or Corporate Communications - Latin America Jose Maria Jantus, + 54-11-4777-9951 fax: + 54-11-4777-0071 jose.jantus@frost.com http://www.frost.com Copyright Business Wire 2008
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