Toys'R'Us Introduces Exclusive Line of Eco-Friendly Toys

Merchandise Labeled With Distinct Earth-Friendly Seal As World's Leading
Specialty Toy Retailer Promotes 'Good Green Fun'

WAYNE, N.J., March 31 /PRNewswire/ -- Toys"R"Us today announced the launch
of an exclusive line of environmentally friendly toys that will be marketed
under the Toys"R"Us brand. This line of toys is being introduced as more kids
and families strive to make lifestyle changes that incorporate more organic
and natural products. The first toys in the collection -- Natural Wooden
Toys, Natural Cotton plush animals and Organic Cotton Dolls -- will be
available exclusively at Toys"R"Us stores nationwide and online at
www.Toysrus.com by Earth Day, April 22. Additional items in the line will be
introduced later this year.
The toy collection furthers the Toys"R"Us specialist position by offering
differentiated products that promote "Good Green Fun." The toys come packaged
in earth-tone colored boxes that bear a special "R" seal. This seal consists
of a green version of the iconic Toys"R"Us reversed "R" logo with a green
leaf, encircled by the words "Recycle, Renew, Reuse, Re-think," and signifies
for parents that the toys are eco-friendly.
"We know that kids are becoming more environmentally conscious and are
curious about how they can do their part to help protect the planet," said
Karen Dodge, Chief Merchandising Officer, Toys"R"Us, U.S. "Going green is
more than just a trend. It's becoming a lifestyle. This is just our first
step in offering our customers the best selection of eco-friendly and organic
products in all of our Toys"R"Us stores nationwide."
Crafted from natural materials, these items come in packaging that is made
from no less than 70% recycled material. The Natural Wooden Toys are
decorated using a unique wood-burning technique, which offers a classic look.
The Natural Cotton plush animals and Organic Cotton Dolls are colored using
natural or water-based dyes and are made with unprocessed, unbleached and
untreated cotton.
In addition, the Forest Stewardship Council (FSC) certified that the
materials used to make the Natural Wooden Toys were sourced from well-managed
forests, using a system of ten rules that define responsible forest
management. Each wooden product in the collection is marked with an
identifiable FSC logo.
Following are highlights of the collection:
Natural Cotton Plush Animals
Kids can take home a clan of wholesome fuzzy friends, featuring a cute and
huggable assortment they will love. This collection includes a lamb, monkey,
bunny and teddy bear. All ages.
Natural Wooden Toys
With eight toys in the line, including a fire engine, utility crane, shape
sorter, trailer truck, racing car, formula car, alphabet blocks wagon and
stacking train, kids will have plenty of eco-friendly playthings to choose
from. Ages 2 and up.
Organic Cotton Dolls
Parents looking for classic-styled toys will love this set of dolls
designed with a natural feel. The dolls are made with organic cotton and are
available in pale pink and light brown. Ages birth and up.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
retailer. Currently it sells merchandise through more than 1500 stores,
including 585 Toys"R"Us stores and 260 Babies"R"Us stores in the U.S., more
than 680 international stores in 33 countries, which includes licensed and
franchise stores, and through its Internet site at www.Toysrus.com.
SOURCE Toys"R"Us

Kathleen Waugh, +1-646-366-8823, +1-973-617-5888, waughk@toysrus.com; or
Jennifer Albano, +1-973-617-5632, jennifer.albano@toysrus.com, both of
Toys"R"Us, Inc.