MKM Selected to Reinvigorate Katin USA & Re-Launch Iconic Event

HUNTINGTON BEACH, Calif., March 31 /PRNewswire/ -- Katin USA, one of the
surf lifestyle's original brands, has selected Team MKM, a leading youth
culture and active lifestyle marketing firm, as agency of record. MKM's
mission is to reinvigorate the iconic surfwear company, spearhead public
relations and assist with sponsorship solicitation efforts for the legendary
Katin Team Challenge pro-am surfing competition.
Kanvas by Katin was founded in 1959 by Nancy Katin in Surfside, Calif.,
when she and her husband Walter transformed a canvas boat cover business into
one of the nation's first surfwear brands, specializing in high quality surf
trunks.
At the pinnacle of its worldwide popularity in 1977, Katin launched the
innovative Katin Team Challenge with a camaraderie-driven format that combined
elite professional surfers with amateurs. The legendary event is set to
return to the Huntington Beach Pier in January 2009 following a 10-year
hiatus.
Nearing its 50th anniversary and currently enjoying a resurgence of
interest, the Katin brand has expanded beyond trunks to include clothing and
accessories, and is carried in surf shops and specialty stores throughout the
U.S. and worldwide. More information is available at http://www.katinusa.com
and http://www.katinsurf.com.
MKM specializes in non-traditional public relations, experiential
marketing and special event production. For nearly two decades, MKM has
promoted world-class sporting events, music festivals, athletes, products and
brands. The company's "Boardfest" event has won accolades as the nation's
premier all-girl action sport, music and empowerment festival. More
information is available at http://www.teammkm.com and
http://www.myspace.com/boardfest.
SOURCE MKM

Cherie Whyte, cherie@teammkm.com, or Mike Kingsbury, mike@teammkm.com, both of
MKM, +1-714-375-2188