AudibleKids Encourages Using MP3 Players as Valuable Learning Tools

One-of-a-kind community of parents, educators, and children
launches a website with nearly 4,000 titles and exclusive and
never-before-released content.
NEWARK, N.J.--(Business Wire)--
The leading provider of premium digital audio, Audible, Inc., part
of the Amazon.com, Inc., group of companies (NASDAQ:AMZN), today
announced the launch of AudibleKids (www.audiblekids.com), a
first-of-its-kind destination where families can find and purchase the
highest-quality digital children's audiobooks available online.
AudibleKids.com is a safe and engaging community environment for
parents and children to discover and listen to thousands of children's
audiobooks, share recommendations and discuss listening experiences.

AudibleKids is launching with nearly 4,000 titles from over 75
publishers, including 500+ new-to-digital titles such as exclusive
stories from R. L. Stine of "Goosebumps" fame, all playable on iPods
and hundreds of audio players and mobile devices. AudibleKids provides
unmatched choice and convenience for parents, children and educators.

"We're igniting a young person's love of reading through digital
audiobooks. We believe that AudibleKids will help children to develop
critical literacy skills such as improved reading ability and
comprehension," said Donald Katz, founder and CEO of Audible. "The
unique power of audiobooks to engage, entertain and bring a story to
life can help children develop a love of books. We fully expect
AudibleKids will reposition digital music players as story-tellers and
learning machines, and thus build a new generation of enthusiastic
readers."

"AudibleKids is a truly unique community for anyone who is
passionate about children's books, where one can discover the highest
quality children's audiobooks available on demand-in a medium that is
becoming as common as backpacks and pencils," added Brian Fitzgerald,
vice president of AudibleKids. "From reaching out to reluctant readers
to encouraging gifted readers to stretch their limits with more
challenging books, AudibleKids is helping families build a bridge to
books for this media-saturated, multi-tasking generation."

AudibleKids is working with Reading Is Fundamental, Inc. (RIF),
the nation's oldest and largest nonprofit children's and family
literacy organization, to help support RIF's mission of motivating all
children to become lifelong readers. As part of the arrangement with
RIF, AudibleKids will provide a featured section on the website where
children, parents and educators can always download a select number of
audiobooks for free. "Children enjoy listening to stories being read
aloud," said Carol H. Rasco, president and CEO of Reading Is
Fundamental. "RIF's new relationship with AudibleKids is especially
exciting because it's a generation-relevant way to motivate children
to read and improve their literacy skills."

Beyond its extensive library, AudibleKids can help families
discover great audiobooks for the first time, and receive peer-to-peer
audiobook advice. The friendly, easy-to-navigate site provides the
ability to search and browse titles by age, grade, category, award
winners, and more. Further, with AudibleKids, parents can get
recommendations of the best books for their kids from English
teachers, librarians, reading specialists, and other educational
leaders. Through the ideas children have expressed in extensive field
studies, and by working with top media literacy experts, AudibleKids
has developed a curriculum for parents, teachers and educators
designed to help them get the most from their listening experience.

About AudibleKids

AudibleKids (audiblekids.com) is a creation of Audible, Inc.
(audible.com), the leading online provider of premium digital spoken
word audio content on the Internet. Content from AudibleKids is
downloaded and played back on personal computers, CDs, or
AudibleReady(r) computer-based and wireless mobile devices. Audible
and AudibleKids are the preeminent providers of spoken word audio
products for Apple's iTunes Store. Audible headquarters are in Newark,
NJ, with offices in London, England, and alliances in Germany and
France.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as books, movies, music & games, digital downloads, electronics &
computers, home & garden, toys, kids & baby, grocery, apparel, shoes &
jewelry, health & beauty, sports & outdoors, and tools, auto &
industrial.

Amazon Web Services provides Amazon's developer customers with
access to in-the-cloud infrastructure services based on Amazon's own
back-end technology platform, which developers can use to enable
virtually any type of business. Examples of the services offered by
Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2),
Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon
Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service
(Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2007, and
subsequent filings.

Audible, Inc.
James Pearson, 973-820-0474
jpearson@audible.com

Copyright Business Wire 2008