March Madness - Not for Those Teams with Synergy

Tue Apr 1, 2008 3:00pm EDT

* Reuters is not responsible for the content in this press release.

Used by More Than a Dozen NBA Teams, Synergy Sports Technology
  Offers College Basketball Programs Complimentary Access to Detailed
                           Scouting Reports
PHOENIX--(Business Wire)--
Synergy Sports Technology, the leader in providing video and
statistical-based scouting reports to professional basketball teams,
announced today that it is entering the college basketball market by
providing complimentary access to its "Offensive Tendencies Scouting

   Synergy ( is a staple in the NBA, where
20 teams use its scouting reports to become better prepared for their
opponents, and secure a competitive edge. As part of its offering to
professional basketball teams, Synergy logs thousands of college
basketball games, so that its NBA clients can thoroughly analyze
college basketball players for the NBA Draft.

   "Given that we are already logging and analyzing these college
basketball games, it made sense to share this offering with college
basketball teams," said Garrick Barr, CEO of Synergy and a former
member of the Phoenix Suns coaching staff. "We decided to provide the
reports for free as a token of goodwill and to see what kind of
reception we get."

   Synergy has already piqued the interest of several big-name
programs, such as National Championship contender UCLA, Marquette, the
University of Southern California, Arizona State, Duke and UCONN.

   Marquette University has been using the Synergy service all season

   "Synergy's reports are extremely detailed and give our staff that
something 'extra' when scouting opponents," said Brian Barone,
Marquette's Coordinator of Basketball Operations. "We believe the
insights we gain on individual players and teams gives us a unique
competitive edge. Synergy also provides tremendous value in
understanding what our own team is doing well and what we may need to
work on. The fact that we can log onto the Synergy website and link to
matching video from seemingly countless games is the finishing touch."

   Synergy's unique reports break the game down into play-type
categories. They show the tendencies of players as well as how
effective they are in executing on that tendency. This season,
colleges who elect to utilize Synergy's reports can also log onto the
company's website to watch matching video for any line in the report.

   For teams going to the national tournaments, Synergy's
instantaneous turnaround on stats with streaming video could provide
an important advantage for teams scrambling to prepare for upcoming
opponents as they advance to the next round.

   About Synergy

   Synergy Sports Technology, LLC, was formed in the summer of 2004
and has rapidly grown to offer the most sophisticated video and
statistical tools in sports. Synergy grew out of Quantified Scouting
Services, founded in 1998, which provided offensive tendency analytics
to a majority of the NBA for six years prior to the formation of
Synergy Sports Technology. With over a decade of player tendency data
collection in professional basketball, Synergy has become the
undisputed market leader in providing objective, highly detailed
scouting reports for both self and opponent scouting. The added
component of linking video to every line of its reports, as well as
over 2,300 automated edits per game has propelled Synergy to the
forefront of digital video technology in the sporting community.

   Interested media should contact Holt Hackney at or 512-478-8858, ext. 115.

for Synergy Sports Technology, LLC
Holt Hackney, 512-478-8858, ext. 115

Copyright Business Wire 2008