SMSJock and FuelCels Partner to Deliver Mobile Marketing Solutions for Any Size Budget

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Wed Apr 2, 2008 8:00am EDT

SMSJock and FuelCels Partner to Deliver Mobile Marketing Solutions for Any
Size Budget

SAN FRANCISCO, April 2 /PRNewswire/ -- Feedtext, Inc. today announced a
strategic partnership with San Francisco-based marketing firm FuelCels, Inc.,
the latest in a number of clients signing on for the company's SMSJock,
(http://www.smsjock.com) product, a free-to-advertiser text messaging-based
mobile marketing solution.
    "We see great opportunity to add value to our clients marketing programs
with SMSJock," stated Jinx Macabenta, CEO of FuelCels, Inc. "Its all-in-one
web-based features create a powerful platform for mobile marketing solutions
for businesses of all sizes."
    SMSJock offers broadcasters and advertisers a powerful "do-it-yourself"
mobile marketing solution that allows for real-time interaction with targeted
audiences. Broadcasters can send alerts to audience members, create contests
and engage and retain listeners/viewers to develop loyalty. Advertisers can
reach specific audiences closer to the point of purchase, conduct polls and
receive feedback in real time to allow them react accordingly.
    "SMSJOCK has been instrumental in allowing us to interact positively with
our audience throughout all our day parts," says Bob McNeill, Program
Director, 101.9 The WOLF FM in California. "It's easy to use and we know what
our listeners want almost immediately.  It has really empowered our DJs."
    SMSJock feature set is easily managed from a Web-based dashboard to allow
DJs to engage and monitor listeners and eliminate the overhead costs of
production assistants. Further, SMSJock can be customized to meet individual
station requirements.
    SMSJock was developed by Feedtext, Inc. and tested in the Philippines,
considered the text messaging capital of the world, to bring the power of
mobile marketing to businesses of all sizes. "One of the big myths about
mobile marketing is that it's only for large companies with big marketing
budgets," says Vince T. Yamat, CEO of Feedtext. "But with SMSJock, any size
business can create and launch a mobile marketing campaign in no time ...  and
for free!"
    This is welcome news for advertisers looking for ways to increase the
effectiveness of their marketing investment. According to the CTIA Semi Annual
Wireless Survey, SMS-based interactive campaigns experience response rates up
to 70%. There is a viral component to these campaigns as well, with 23% of SMS
campaign messages being forwarded.  Further, Harris Interactive found in a
March 2007 study that text messaging was the most popular form of mobile
messaging with 56% of respondents preferring it over other forms (e.g.,
pictures, video, voice messages, pictures sent in email, et al.)
    For more information about SMSJock, visit http://www.SMSJock.com.  Those
interested in being potential clients can contact Jinx Macabenta at  FuelCels,
+1.650.580.1334; email jmacabenta@fuelcels.com.
    ABOUT FEEDTEXT
    Feedtext Inc., with headquarters in San Francisco, CA and technology
offices in Manila, PI, is a Web and mobile entertainment company that develops
consumer and business applications for media companies and wireless carriers
in North America. The company also offers other services such as chat,
community applications, interactive TV application and mobile entertainment
storefronts.
    ABOUT FUELCELS
    FuelCels, Inc. is a full-service marketing company providing
results-driven solution for all media, including online and wireless.
FuelCels' strength lays in its team of talents -- from seasoned marketing
strategists, Internet and business technology experts, to award-winning
advertising and graphic designers. Our team has delivered solutions for
clients such as AT&T, MasterCard, Wells Fargo Bank, Nestle, Comcast, and
Microsoft.
     CONTACT:

     Vince Yamat
     +1.415.839.0091
     vince.yamat@feedtext.com

SOURCE  Feedtext, Inc.

Vince Yamat of Feedtext, Inc., +1-415-839-0091, vince.yamat@feedtext.com
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