Salesforce.com Achieves Outstanding Customer Satisfaction

Independent research firm CustomerSat finds that 94% of Salesforce users
surveyed plan to continue using the solution and would recommend it to
colleagues

SAN FRANCISCO, April 2, 2008 /PRNewswire-FirstCall/ -- Salesforce.com
(NYSE: CRM), the market and technology leader in Software-as-a-Service (SaaS)
and Platform-as-a-Service (PaaS), today shared results from customer
satisfaction surveys conducted by independent research firm CustomerSat. More
than 4100 Salesforce users from around the globe responded to the surveys. Of
the respondents, a full 94 percent said they "definitely will" or "probably
will" continue to use Salesforce solutions(1).
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)
"Salesforce.com continues to set an incredibly high standard for customer
loyalty, a requirement of our subscription-based Software-as-a-Service model,"
said Marc Benioff, chairman and CEO at salesforce.com. "We value the loyalty
of our customers and applaud the ROI they have been able to achieve, both of
which reflect the tremendous value of our Force.com platform, award-winning
applications, and our maniacal commitment to the success of Salesforce users."
In conducting the July 2007 and February 2008 surveys, CustomerSat
received 4165 responses from a random selection of Salesforce users. Along
with ongoing use, customers were asked about their likeliness to recommend
Salesforce to a colleague and their history of recommending Salesforce. Here
also, 94 percent of respondents said they "definitely will" or "probably will"
recommend Salesforce. In addition, 74 percent of those surveyed have already
recommended salesforce.com to colleagues.
The survey also found that executives are achieving their desired business
goals with Salesforce. Of the 1192 executive-level respondents in the sample:
-- 90% had improved customer data quality and data management
-- 89% improved sales pipeline visibility
-- 87% had improved customer service and support
-- 78% had reduced sales, service, marketing or other operational costs
-- 78% had increased customer satisfaction
-- 77% had acquired new customers
-- 71% had increased marketing campaign effectiveness
-- 71% had increased customer retention
-- 71% had enhanced cross-sell and up-sell opportunities
-- 70% had increased sales revenue

In addition to achieving their business goals, the survey specifically
asked executives to quantify the impact of Salesforce upon productivity and
profitability. On average, Salesforce delivered:
-- 43% increase in sales productivity
-- 41% increase in sales revenues
-- 29% increase in profit margin
-- 25% increase in win rate

The ease of use of the Salesforce service continues to be the main reason
why executives choose salesforce.com. It's also a key driver of customer
satisfaction, along with related attributes such as interface consistency,
interface readability, ease of learning, and ease of training new users. The
reliability of the Salesforce service is the number one driver of customer
satisfaction. The remaining top 10 drivers of customer satisfaction with the
Salesforce service are breadth and depth of features; performance and speed;
and ease of administration.
"I've said it before and I'll reiterate today that we challenge our
competitors to be as transparent with their customer survey ratings," added
Benioff. "We're confident no other company will be able to match our
outstanding level of customer satisfaction."
About CustomerSat, Inc.
CustomerSat, founded in 1997, is the leading provider of real-time
enterprise feedback management systems. With solutions designed to capture
data from a variety of "touch points," CustomerSat helps clients pinpoint
actions and prioritize efforts to help optimize business performance and
provides executives across the management enterprise with customized reports
and analytics. CustomerSat is headquartered in Mountain View, California, with
offices in Europe. For news, product demonstrations, and other company
information, visit http://www.CustomerSat.com or call 1.800.372.7772.
About salesforce.com
Salesforce.com is the market and technology leader in
Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's
portfolio of SaaS applications, including its award-winning CRM application,
available at http://www.salesforce.com/products/, has revolutionized the ways
that customers manage and share business information over the Internet. The
company's Force.com PaaS enables customers, developers and partners to build
powerful on-demand applications that deliver the benefits of multi-tenancy
across the enterprise. Applications built on the Force.com platform, available
at http://www.force.com, can be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace available at
http://www.salesforce.com/appexchange.
As of January 31, 2008, salesforce.com manages customer information for
approximately 41,000 customers including ABN AMRO, Dow Jones Newswires, Japan
Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases or
public statements are not currently available and may not be delivered on time
or at all. Customers who purchase salesforce.com applications should make
their purchase decisions based upon features that are currently available.
Salesforce.com has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".
For more information please visit http://www.salesforce.com, or
call 1-800-NO-SOFTWARE.
Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce
and the "no software" logo are registered trademarks of salesforce.com, inc.,
and salesforce.com owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.
(1) Source: Salesforce.com July 2007 and February 2008 Customer
Relationship Surveys conducted by independent third-party CustomerSat
Inc.
SOURCE salesforce.com

Erin O'Keeffe of salesforce.com, +1-415-536-6150, eokeeffe@salesforce.com