When Shopping for Kitchen Essentials, Home Chefs Swap Fancy for Functional

All-in-One, Professional Quality Kitchen Set Reflects Growing Trend

IRVINE, Calif., April 2, 2008 /PRNewswire/ -- Think you need fancy knives
and pricey pans to cook like a pro at home? Think again. A growing number of
home chefs are renouncing fashionable -- and expensive -- cookware, choosing
instead to stock their kitchens with more modest tools. Their overwhelming
preference? Traditional restaurant supplies, which offer a winning combination
of affordability and high quality.
"How to Cook Everything" author Mark Bittman certified this fast-growing
trend in his New York Times column, declaring that "[T]he best chefs may use
the best-looking equipment when they are in public view, but when it is time
to buy equipment for the people who actually prepare those $200 restaurant
meals, they go to a restaurant supply house to shop for the everyday cookware
I recommend to people all the time." The only downside to Bittman's advice?
Most restaurant supply houses have thousands of items in their inventory,
which can make shopping at one overwhelming. Furthermore, not every city has a
restaurant supplier, and not all restaurant suppliers are open to the public.
An Orange County couple has solved that problem with My Pro Kitchen -- an
affordable 36-piece set of restaurant-quality kitchen essentials. My Pro
Kitchen features all the cookware, cutlery, and utensils that the everyday
cook needs in their kitchen arsenal. The complete set costs only $279, and can
be purchased online at http://www.MyProKitchen.com.
Struck by the lack of affordable, professional quality cookware available
to home chefs, Christopher and Elizabeth Hodson, creators of My Pro Kitchen,
set out to fill a void in the consumer market. Christopher, a former Orange
County attorney, decided to trade in his six-figure income in order to launch
the brand.
"I looked around and noticed that the everyday cook generally has two
options when shopping for kitchen equipment -- buy overpriced status symbols,
or settle for inexpensive junk," said Christopher. "With My Pro Kitchen, we
have created a third option -- an all-in-one set of kitchen essentials that
will last for years, and won't break the bank."
Who is buying My Pro Kitchen?

-- Cooking enthusiasts
-- Minimalists
-- Bargainists
-- Newlyweds
-- Bachelors
-- College students
-- First-time home buyers
-- Second/vacation home owners
-- Anyone ready for an upgrade

Photo: http://www.ereleases.com/pr/2008-MyProKitchen.jpg

Christopher and Elizabeth Hodson are available for interview. For more
information, visit http://www.MyProKitchen.com.
Story/Interview ideas:

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Contact:
Christopher Hodson
(949) 300-5386
press@myprokitchen.com

This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE My Pro Kitchen

Christopher Hodson of My Pro Kitchen, +1-949-300-5386, press@myprokitchen.com