Project Better Place Names Joe Paluska as Chief Marketing Officer

Thu Apr 3, 2008 9:00am EDT

* Reuters is not responsible for the content in this press release.

PALO ALTO, Calif.--(Business Wire)--
Project Better Place ( today named Joe
Paluska as its chief marketing officer. Paluska will be responsible
for all marketing, communications and branding activities and assist
in the development and implementation of Better Place's strategic
direction. He will report to Founder and Chief Executive Officer Shai

   "I am delighted that Joe has joined our worldwide team," said
Agassi. "His deep experience in building Hill & Knowlton's technology
practice and establishing the firm's brand leadership and credibility
in the marketplace will be a critical asset as we continue to evolve
the Better Place brand globally."

   Paluska will lead the development and execution of Better Place's
integrated global marketing and communications program. In this role,
he will be responsible for all internal and external communications;
content development; media, analyst and government relations; consumer
branding and marketing globally.

   "Better Place sees an oil-free future and a healthier, safer
planet through the mass adoption of zero-emissions, electric
vehicles," said Paluska. "I truly believe that Better Place will
fundamentally change our lives and improve our environment because
it's more than just a company; it's a mission for the future and I
look forward to helping it become a reality."

   Prior to Better Place, Paluska served as director of Hill &
Knowlton's worldwide technology practice based in San Francisco,
Calif., representing the firm's largest industry sector in the United
States and worldwide. At Hill & Knowlton, Paluska advised many
industry-leading clients including BrightSource Energy, eBay, Cisco,
Deloitte, HP, Intel, Motorola, PayPal, Project Better Place, Qualcomm,
Symantec, THX, VantagePoint Venture Partners, VeriSign, and Yahoo!
Paluska also lead the firm's clean tech group, including its inaugural
research on "Return on Environment" that defined an emerging c-suite
role for managing a company's commitment to the environment and
measuring its return on investment.

   Paluska holds a masters degree in business administration in
finance from Lehigh University, and a bachelors of science in finance
and economics from Shippensburg University in Pennsylvania.

   About Project Better Place

   Project Better Place is a venture-backed company that aims to
reduce global dependency on oil through the creation of a market-based
transportation infrastructure that supports electric vehicles,
providing consumers with a cleaner, sustainable, personal
transportation alternative. Launched in October 2007, Project Better
Place will build its first Electric Recharge Grids in Israel and
Denmark and plans to deploy the infrastructure on a country-by-country
basis with initial deployments beginning in 2010. For more
information, please visit

Project Better Place
Media Contact:
Kelly Newton, +1-202-944-1908

Copyright Business Wire 2008

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