Project Better Place Names Joe Paluska as Chief Marketing Officer
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PALO ALTO, Calif.--(Business Wire)-- Project Better Place (www.projectbetterplace.com) today named Joe Paluska as its chief marketing officer. Paluska will be responsible for all marketing, communications and branding activities and assist in the development and implementation of Better Place's strategic direction. He will report to Founder and Chief Executive Officer Shai Agassi. "I am delighted that Joe has joined our worldwide team," said Agassi. "His deep experience in building Hill & Knowlton's technology practice and establishing the firm's brand leadership and credibility in the marketplace will be a critical asset as we continue to evolve the Better Place brand globally." Paluska will lead the development and execution of Better Place's integrated global marketing and communications program. In this role, he will be responsible for all internal and external communications; content development; media, analyst and government relations; consumer branding and marketing globally. "Better Place sees an oil-free future and a healthier, safer planet through the mass adoption of zero-emissions, electric vehicles," said Paluska. "I truly believe that Better Place will fundamentally change our lives and improve our environment because it's more than just a company; it's a mission for the future and I look forward to helping it become a reality." Prior to Better Place, Paluska served as director of Hill & Knowlton's worldwide technology practice based in San Francisco, Calif., representing the firm's largest industry sector in the United States and worldwide. At Hill & Knowlton, Paluska advised many industry-leading clients including BrightSource Energy, eBay, Cisco, Deloitte, HP, Intel, Motorola, PayPal, Project Better Place, Qualcomm, Symantec, THX, VantagePoint Venture Partners, VeriSign, and Yahoo! Paluska also lead the firm's clean tech group, including its inaugural research on "Return on Environment" that defined an emerging c-suite role for managing a company's commitment to the environment and measuring its return on investment. Paluska holds a masters degree in business administration in finance from Lehigh University, and a bachelors of science in finance and economics from Shippensburg University in Pennsylvania. About Project Better Place Project Better Place is a venture-backed company that aims to reduce global dependency on oil through the creation of a market-based transportation infrastructure that supports electric vehicles, providing consumers with a cleaner, sustainable, personal transportation alternative. Launched in October 2007, Project Better Place will build its first Electric Recharge Grids in Israel and Denmark and plans to deploy the infrastructure on a country-by-country basis with initial deployments beginning in 2010. For more information, please visit www.projectbetterplace.com. Project Better Place Media Contact: Kelly Newton, +1-202-944-1908 firstname.lastname@example.org Copyright Business Wire 2008
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