NAVTEQ Global LBS Challenge(R) - Americas Winners Announced

Ten 23 Wins Grand Prize in Annual Location-Based Developers' Program

LAS VEGAS, April 3, 2008 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a
leading global provider of digital map data for location-based solutions and
vehicle navigation, announced yesterday during an awards ceremony at CTIA
WIRELESS 2008 that Ten 23 is the Grand Prize Winner of this year's NAVTEQ
Global LBS Challenge -- Americas.
As the Grand Prize Winner, Ten 23 received a prize package valued at
$525,000, including $50,000 in cash, $225,000 in NAVTEQ data licenses and up
to $250,000 in sponsor-donated licenses. Ten 23's solution, SpotJots, is a
location-based social blogging application that allows users to a upload their
stories, reviews, pictures, video, audio and documents to their personal
SpotJots blog, where the content can be associated with relevant location
information and shared with others.
Three runners-up were also announced: First Runner-up, Mediated Spaces;
Second Runner-up, HeyWhatsThat; and Third Runner-up, America's Emergency
Network. Each runner-up received $10,000 in cash along with data licenses
valued at $400,000.
Mediated Spaces' solution, The WildLab, enables citizen scientists such as
birdwatchers to collect real-time information such as location, time and the
species sighted on their mobile devices.
HeyWhatsThat's solution, HeyWhatsThat, provides detailed information about
the mountains and peaks around the user such as mountain names, elevations,
contours and viewsheds -- all through the user's mobile device.
America's Emergency Network's solution, AEN Mobile, alerts users about
natural or manmade disasters within range of their devices by tapping into the
AEN Central Database of emergency bulletins.
The annual Global LBS Challenge, which has established a reputation as the
premier event in the location-based services (LBS) industry, challenges
developers to build innovative location-enabled applications that work with
mobile phones and/or wireless handheld devices using dynamic positioning
technology and NAVTEQ(R) map data. Participants compete for a global prize
pool of cash, licenses and services from NAVTEQ and sponsors of the event,
with this year's prize pool the largest to date, valued at over $4.5 million
(US).
This is the fifth year of the Global LBS Challenge which now conducts
programs in three regions: The Americas, Europe-Middle East-Africa (EMEA) and
Asia-Pacific (APAC). Developers are offered five categories in which to
submit their applications: Content, Enterprise, Entertainment, Navigation and
Social Networking. Contestants are judged by an elite panel of judges
comprised of major wireless carriers, industry experts and venture
capitalists.
Fifteen semifinalists were selected to advance to the final judging for
the Global LBS Challenge - Americas. The semifinalists represented a broad
spectrum of wireless applications and were selected based on commercial
feasibility, functionality, ease of use and design. The final judging panel,
which included executives from Alltel, AT&T, Autodesk, Best Buy, Handango,
Nokia, Sprint, T-Mobile, Telecom Council of Silicon Valley, U.S. Cellular and
Verizon Wireless, based its decisions on the same key criteria.
Nokia returned as a three-time Global Sponsor of this year's contest, with
the Nokia N95 serving as the Official Device of the 2008 Global LBS Challenge.
Autodesk also returned as a multi-year sponsor and as a Global Sponsor for the
first time. Joining them were deCarta and ESRI as Platinum Sponsors, SiRF and
WHERE as Gold Sponsors, and GPS World as Media Sponsor.
"Nokia is proud to once again sponsor this important global program and
supports NAVTEQ in its commitment to encourage the development and emergence
of cutting-edge location-aware solutions," said Rick Witham, Americas Business
Development Manager, Forum Nokia. "The Global LBS Challenge creates an outlet
for the developer community to gain unique industry access and exposure, and
its success can be seen in the exceptional applications of this year's
semifinalists."
"The Global LBS Challenge provides a showcase for developers to
demonstrate their latest innovations to leading mobile operators," commented
Joe Astroth, executive vice president, Autodesk Locations Services. "As a
leading solution and platform provider to both mobile operators and LBS
application developers, Autodesk is pleased to support a program that helps to
bring profitable, ground-breaking location-based services to market."
"We are currently participating in an exciting evolution of location-based
solutions, and the Global LBS Challenge continues to fuel its momentum,"
commented Jeff Mize, executive vice president, sales, NAVTEQ. "This year's
program demonstrated that the potential for innovative and sophisticated
location-based content is virtually limitless. NAVTEQ congratulates all of
the winners of the 2008 Global LBS Challenge and eagerly anticipates the next
wave of location-based applications."
The 2008 Global LBS Challenge campaign will conclude this June at the
awards ceremony for the APAC region at CommunicAsia in Singapore.
For more information about the Global LBS Challenge, see the official
contest rules at http://www.LBSChallenge.com.
About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is focused on
driving the development and visibility of innovative navigation solutions for
wireless devices. From wireless business applications to sports, travel and
security, integrating the accuracy and richness of NAVTEQ digital map data
facilitates the timely evolution of the next wave of LBS. The 2008 Global LBS
Challenge features a global prize pool valued at almost $3 million in cash and
prizes.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has more than 3,300 employees located in 174 offices and in 32
countries.
NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S. and
other countries. All rights reserved.
This document may include certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words such
as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" or words of similar meaning. The statements are based on our
current beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk Factors" in
each of the Company's most recent Annual and Quarterly Reports filed with the
Securities and Exchange Commission.
Actual results may differ materially from these expectations due to
changes in global political, economic, business, competitive, market and
regulatory factors. NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.
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SOURCE NAVTEQ

Adrian Paul of NAVTEQ, +1-312-894-3937, adrian.paul@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richermedia.com, for NAVTEQ