MediaSpan Partners With Verve Wireless to Bring Mobile Solutions to Local Online...

MediaSpan Partners With Verve Wireless to Bring Mobile Solutions to Local
Online Publishers
MediaSpan to integrate Verve's platform into their Online Services products;
Demos mobile apps at NEXPO

IRVINE, Calif., April 3, 2008 /PRNewswire/ -- MediaSpan, the leading
digital content management, online loyalty and network ad sales solutions
provider for local media, and Verve Wireless, the leading provider of mobile
technologies to local media, announced a partnership today to integrate the
Verve Publishing Platform into MediaSpan's content management solution. The
partnership will better enable MediaSpan to provide their customers with
integrated content management and mobile marketing solutions.
"Our local media customers are constantly seeking new ways to engage their
audience and drive new local revenue online, We are committed to meet their
demands by continuing to provide them with innovative online solutions like
those from Verve Wireless," MediaSpan Executive Vice President / GM Online
Services Steven Barth said of the partnership. "The mobile medium introduces a
new revenue stream for our publishing clients and is poised to garner
higher-than-average advertising rates."
Integrated with the MediaSpan Content Management System, the MediaSpan
Mobile Platform allows current customers to quickly and effortlessly extend
their content and advertising onto any carrier device with access to the
mobile web; including breaking news, rich media photos, restaurant guides,
movie guides, and more. Also built into the MediaSpan Mobile Platform is the
Mobile Messaging module, an SMS (Short Message Service) text alert system that
enables publishers to create, manage, and distribute consumer "opt-in" mobile
messaging programs. Mobile Messaging sponsorships, coupons, and advertising
provide publishers with a new revenue stream, while giving publishers complete
control over their text messaging campaigns and programs. The module also
includes ad trafficking and reporting, short code management for two-way
messaging, and SMS alert management.
"We are exclusively focused on delivering the tools that help any local
media provider participate in mobile," states Greg Hallinan, Verve Vice
President of Marketing & Operations. "We're excited to be working with
MediaSpan because they share the same vision, and together we can help make
their customers more successful by complementing MediaSpan's full range of
media management products."
Attendees at the NEXPO Capital Conference '08 in Washington, DC will be
able to see a demonstration of how to extend their brand into the mobile
channel utilizing MediaSpan's carrier-grade publishing solution. At Booth 700,
MediaSpan will be demonstrating its full line of innovative solutions for
publishers.
About MediaSpan
MediaSpan (www.mediaspangroup.com) powers digital content management and
online marketing solutions for the world's leading media companies including
Reuters, ABC Radio, Sun Media, Gannett, Radio One, Scripps and Media General.
Over 4,000 local newspaper, radio, and television properties leverage
MediaSpan solutions.
MediaSpan Media Software (www.mediaspansoftware.com) provides
mission-critical, pre-press infrastructure tools enabling efficient content
delivery to consumers across print, web and wireless platforms. MediaSpan
Online Services (www.mediaspanonline.com) provides a comprehensive suite of
website management and marketing solutions. The MediaSpan Network
(www.mediaspannetwork.com) delivers an unparalleled national online
advertising opportunity across over 1,400 local radio, newspaper and
television websites in 300 U.S. DMAs.
MediaSpan has development, support and sales offices worldwide including
locations in Ann Arbor, MI, Melbourne, FL, New York, NY, London, England UK
and Irvine, CA.
About Verve Wireless
Based in Encinitas, CA; Verve Wireless, Inc. and their proprietary Verve
Local Content Gateway(TM) allow local media companies and advertisers to
seamlessly extend their reach into mobile devices across all the major
carriers. Verve Wireless currently works with leading media companies from
across the country including dailies, alternative newsweeklies, and city
magazines. For more information visit http://www.vervewireless.com.
SOURCE MediaSpan

Peter Cooper, Vice President of Marketing of MediaSpan, +1-734-887-4400 ext.
1102, pcooper@mediaspangroup.com