Wildflower Farm: Lawn That Doesn't Need Water, Fertilizer or Regular Mowing Is Gaining Ground as Landscaping of Choice

Thu Apr 3, 2008 3:31pm EDT

* Reuters is not responsible for the content in this press release.

  TORONTO, ONTARIO, Apr 03 (MARKET WIRE) -- 
 Editors Note: A photo and video are included with this press release.

    Eco-Lawn, developed by sustainable landscape specialist Wildflower Farm,
is a specially formulated blend of seven fine fescue grasses that thrives
in all climates and conditions, including full sun, part shade and even
deep shade. The lawn is virtually maintenance free as it germinates
quickly but turns into a slow growing grass once its takes root.

    Environmentally Friendly: Did you know that a lawn mower running for one
hour emits the same amount of pollution as 40 automobiles running for one
hour? Eco-Lawn reduces green house gases, as it only needs to be mowed
once a month at the most.

    Economical. A real cost comparison. The cost of installation and
maintenance of a typical 1-thousand sq. foot traditional lawn is $8,075
over a ten-year period. This includes, site preparation, installation,
seed and irrigation, as well as mowing ten times a year,
fertilizer/herbicides watering and core aeration. The cost of installing
and maintaining an Eco-Lawn over at ten-year period is $1,499.75
including maintenance costs and mowing four times a year. A savings of
$6,575.25 over ten years! (See cost comparison)

    No Fertilizers or Chemicals: Eco-Lawn, unlike traditional turf grasses,
creates a deep root system. It will make roots up to 9 inches (22.86 cm)
deep in hardpan clay soils and up to 14 inches (35.56cm) in deep in sandy
soils. These deep root systems enable Eco-Lawn to naturally source the
nutrients it requires from the soil so there is no need to add chemicals
or fertilizers.

    Drought Tolerant: Eco-Lawn produces grass blades that are very thin;
therefore it doesn't require the amount of water that typical thick
bladed lawn grasses demand. Eco-lawn is perfect for areas where water
conservation is important and is excellent in quickly establishing new
lawns, or used as erosion buffers and for riverbank stabilization. It is
also ideal where water conservation is a necessity.

    Less Vulnerable to Grubs: Grubs are the larvae of June Bugs and
non-native Japanese Beetles. The larvae live as grubs in moist soils for
two years and then emerge as adult beetles in early summer. The adults
only live for about 6 weeks, so their number one goal is to reproduce!
The female beetle lays her eggs in the moist soils of pond edges and
stream banks as well as in well-watered lawns. Since Eco-Lawn requires
very little, if any watering once established, the surface of the soil is
hard and makes it less attractive for the beetles to lay their eggs. So
you will be grub free.

    Too good to be true? See our photo gallery.

    Who benefits. Municipalities. Companies. Homeowners. The Environment.

    Proof positive that Eco-lawn is environmentally and financially effective
comes from our many satisfied customer testimonials. Eco-lawn has been
installed at a number of large-scale municipal projects throughout Canada
states Miriam Goldberger, President of Wildflower Farms, the company that
developed the sustainable Eco-lawn product, ten years ago.

    "As more and more municipalities ban pesticides or institutions look for
ways to reduce costs, sustainable landscaping is gaining ground."
Goldberger adds. Other facilities using Eco-Lawn include Toyota Canada in
Toronto, the new Cirque de Soleil headquarters in Montreal and the
Canadian Air force base in Shiloh, Manitoba.

    More questions ? FAQ

    Did You Know? Eco-facts.

    1. The typical lawn is Oil & Water. Our lawns were founded on a dream
based on having two resources our world is rapidly running out of - Oil
and Water. Keeping a traditional Kentucky Bluegrass or Perennial Rye
grass lawn takes one to two inches of water per week; for the average
1,000 square foot lawn, that easily adds up to over TEN THOUSAND gallons
of water a summer! Less realized is that, like a fully loaded luxury
sedan, traditional lawns are dependent on fossil fuels. It takes natural
gas to produce lawn fertilizers, petroleum to power lawn mowers and oil
to keep the weed whackers, and blowers buzzing. (Excerpted from the book
"American Green" by Ted Greenberg)

    2. Pesticides are big business. Did you know that in 2001 the U.S. Home &
Garden market spent over 2 Billion dollars on pesticides! (Source: U.S.
Environmental Protection Agency)

    3. Lawn Mowers are big polluters. Did you know that in one hour a
conventional lawn mower pollutes as much as driving a car for 100 miles!
(Source: US Environmental Protection Agency)

    About Wildflower Farm:

    Wildflower Farm is a horticultural company specializing in innovative
sustainable landscaping techniques, products and green solutions.
Wildflower Farm offers a unique selection of hardy perennial wildflowers,
native grasses, seeds, meadow mixes and Eco-Lawn, an innovative low
maintenance turf grass.

    Embraced by landscape architects, high profile corporations,
municipalities and home owners, Wildflower Farm products are sold at
selected retailers throughout North America and on-line at
www.wildflowerfarm.com.

    Sales to its many US customers are processed through Wildflower Farm's
warehouse and fulfillment facility in New York State. 1-866-476-9453
Wildflower Farm Is located near Orillia, Ontario, North of Toronto Canada.

    The Canadian Chamber of Commerce and Pollution Probe have cited
Wildflower Farm as a Canadian business generating a positive impact on
climate change and the environment by reducing greenhouse gases.

    To learn more about Eco-Lawn and Wildflower Farm go to
www.wildflowerfarm.com.

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Contacts:
MJW Communications
Marjorie Wallens
(416) 961-5924
Email: mwallens@mjwcommunications.com

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