NEWSWEEK, Target and TerraCycle Team Up for Innovative Program
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COVER FOLDS INTO ENVELOPE TO MAIL TARGET BAGS TO TERRACYLE; BAGS THEN TURNED INTO TARGET RETOTE SHOPPING BAG NEW YORK, April 7, 2008 /PRNewswire/ -- Newsweek, Target and TerraCycle, an eco-capitalism company, have teamed up in an innovative project using the magazine cover as an envelope to mail in plastic Target shopping bags which will then be turned into the store's unique Retote bag. After the bags are mailed in, readers will receive a coupon in the mail to receive a free Retote. "This is a one-of-a-kind promotion that lets everyone who gets the magazine take part in an environmental program," said Newsweek President Greg Osberg. "It's a clever use of the magazine and clever use by a marketer. Readers and Target shoppers will recycle their shopping bags and, in return, get a practical bag that can be used all the time." The program is for the magazine's April 14 issue "Environment & Leadership: Who's the Greenest of Them All?" (on newsstands Monday, April 7.) This is the second annual issue about environmental leadership. This year, Newsweek looks at the presidential candidates and examines their stands on environmental policies. A conference tied to the issue will be held on Tuesday, April 8, at Georgetown University. "Target is committed to identifying innovative opportunities to promote the social, environmental and economic well-being of the communities where we do business," said Target spokesperson Amy von Walter. "We're excited to partner with TerraCycle and Newsweek." "We're very excited to be responsible for helping Newsweek reinvent the idea of magazine advertising as well as Target reinvent how we use plastic bags," said Tom Skazy founder and CEO of TerraCycle, a company that produces eco-friendly affordable products from waste. SOURCE Newsweek Jan Angilella of Newsweek, +1-212-445-5638
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