Actress/Producer Salma Hayek Launches The Pampers(R) 'One Pack = One Vaccine' Program...

Actress/Producer Salma Hayek Launches The Pampers(R) 'One Pack = One Vaccine'
Program to Benefit UNICEF
Hayek Lends Her Support to Campaign to Help Provide Tetanus Vaccines to Help
Save the Lives of Moms and Babies in Developing Countries

CINCINNATI, April 7, 2008 /PRNewswire/ -- Pampers(R) has been caring for
babies and mothers for four decades and today, the world's leading diaper
brand kicked off the North American launch of its multi-year, multi-million
dollar commitment to UNICEF to provide life-saving tetanus vaccines to women
of child-bearing age in developing countries. Joined by acclaimed actress,
producer and new mom Salma Hayek in Chicago, Pampers announced its
"One Pack = One Vaccine" campaign, part of a global initiative with UNICEF to
eliminate maternal and neonatal tetanus (MNT), a preventable disease that
claims the lives of approximately 140,000(1) infants and 30,000 mothers in
developing countries each year - that's one death every three minutes. The
program aims to provide 45 million vaccines for mothers in need in developing
countries worldwide this spring and summer, and will support UNICEF's efforts
to eliminate tetanus in 12 African countries(2) within the next 12 to 24
months.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080407/CLM110 )
Initially launched in 2006 in the United Kingdom and expanded to Western
Europe in 2007, the "One Pack = One Vaccine" program has already helped
provide more than 25 million life-saving vaccines for countries in Africa and
Asia. With help from consumers throughout the U.S. and Canada this year,
total global donations are expected to exceed 70 million vaccines. Hayek
serves as the North American spokesperson for the campaign and, as part of the
kick-off, she made a special appearance on "The Oprah Winfrey Show" to speak
about her involvement. The segment aired nationally on Monday, April 7.
"I am inspired by the 'One Pack = One Vaccine' program. Tetanus is a
terrible disease that is completely avoidable when women of child-bearing age
are vaccinated," said Hayek, speaking about her choice to team up with Pampers
and UNICEF. "Through this program, parents have the power to help supply
much-needed vaccines through UNICEF simply by purchasing a pack of Pampers.
I'm honored to join Pampers and UNICEF in this life-saving campaign."
From April 7 through August 31, 2008, for every specially marked Pampers
diaper or wipe product with a "One-Pack = One Vaccine" sticker purchased in
the U.S. and Canada, Pampers will provide UNICEF with funding for one life-
saving tetanus vaccine(3) that will benefit a woman in need and her newborn.
Participating products include: Pampers Swaddlers, Swaddlers Sensitive and
Cruisers diapers, Easy Ups training pants and Pampers Sensitive, Swipers and
Clean n' Go wipes. Those without a child in diapers are invited to visit
www.Pampers.com/UNICEF to purchase a pack of diapers for a friend or family
member or to donate to a worthwhile charity(4), while at the same time helping
provide a life-saving vaccine to UNICEF.
"The Pampers donation will help protect women and babies in more than 17
developing countries, and will help support UNICEF's efforts to eliminate
tetanus in 12 of those countries over the next 12 to 24 months," said Caryl
Stern, president and CEO of the U.S. Fund for UNICEF. "Since beginning a
massive initiative to eliminate tetanus in the 58 countries where MNT was the
most prevalent, UNICEF's efforts have already helped eliminate this deadly
disease in 11 countries in the past six years. Our partnership with Pampers is
incredibly meaningful on a global level and we are thankful to both Pampers
and Salma Hayek for their commitment and dedication to this important cause."
Tetanus can be contracted during childbirth in developing countries, where
women often must give birth at home in unsanitary conditions without access to
adequate health care. The disease rages through newborns within days of their
exposure to the tetanus bacteria and almost always leads to a swift and
painful death.
"The 'One Pack = One Vaccine' program is such a simple yet significant way
that Pampers is helping to improve the lives of babies and their families on a
global level," said Kirk Perry, North American vice president and general
manager for Pampers and a father of four. "Pampers and UNICEF have a similar
mission to support the well-being of babies and we are proud to partner with
them to help make a difference around the world. This campaign means so much
to us at Pampers and we are grateful to have the support of Salma Hayek to
help spread the word."
For more information on the Pampers/UNICEF "One Pack = One Vaccine"
program, visit www.Pampers.com/UNICEF.
(1) The figure is undergoing final WHO clearance.
(2) Including Angola, Cameroon, Central African Republic, Democratic
Republic of Congo, Equatorial Guinea, Ethiopia, Kenya, Madagascar,
Mali, Mauritania, Sierra Leone, and Tanzania. Subject to change based
on conditions in each individual country.
(3) Pampers will donate five cents per specially marked product sold to
the U.S. Fund for UNICEF for a total donation anticipated to exceed $2
million. This spring/summer campaign is part of Pampers' global,
multi-year, multi-million dollar commitment to UNICEF that is
supported by Pampers moms and dads, one pack at a time.
(4) Participating charities include America's Second Harvest, Jacob's
Heart Children's Cancer Association and Children's Health Fund/New
York Children's Health Project.

About Pampers(R)
Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's
largest global brand and is the world's top-selling diaper brand. Our
business is inspired by babies and toddlers, created by Pampers. For more
information on Pampers and the Pampers Parenting Institute, visit
www.pampers.com.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),
Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The
P&G community consists of over 135,000 employees working in over 80 countries
worldwide. Please visit www.pg.com for the latest news and in-depth
information about P&G and its brands.
About UNICEF
For more than 60 years, UNICEF has been the world's leading international
children's organization, working in over 150 countries to address the ongoing
issues that affect why kids are dying. UNICEF provides lifesaving nutrition,
clean water, education, protection and emergency response saving more young
lives than any other humanitarian organization in the world. While millions
of children die every year of preventable causes like dehydration, upper
respiratory infections and measles, UNICEF, with the support of partnering
organizations and donors alike, has the global experience, resources and reach
to give children the best hope of survival. For more information about
UNICEF, please visit www.unicefusa.org.
SOURCE Procter & Gamble

Lauren Yacker, PainePR for Pampers, +1-310-508-8106, lyacker@painepr.com;
Marissa Buckanoff, U.S. Fund for UNICEF, +1-212-922-2485,
mbuckanoff@unicefusa.org