Milwaukee Journal Sentinel Wins 2008 Pulitzer Prize

Mon Apr 7, 2008 6:51pm EDT

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MILWAUKEE--(Business Wire)--
The Milwaukee Journal Sentinel announced today that Local
Government Reporter David Umhoefer has received a 2008 Pulitzer Prize
in the category of "Local Reporting" for a 2007 investigation of the
Milwaukee County pension system. His stories uncovered a pension plan
which allowed some veteran county employees to purchase additional
years of service for time they spent as seasonal or part-time
employees before joining the pension plan. The Milwaukee Journal
Sentinel is published by Journal Sentinel Inc., a Journal
Communications' (NYSE:JRN) company.

   In selecting Umhoefer, the Pulitzer Prize Committee cited his
stories on the skirting of tax laws to pad pensions of county
employees, prompting change and possible prosecution of key figures as
distinguished examples of reporting on significant issues of local
concern, demonstrating originality and community expertise.

   It is the first Pulitzer ever awarded to a member of the staff of
the Milwaukee Journal Sentinel, which had been a finalist for the
prize in 2003 and 2006. The predecessor Milwaukee Journal was awarded
five Pulitzers, most recently in 1977.

   Umhoefer's six-month Milwaukee Journal Sentinel investigation

   --  Hundreds of workers were able to convert decades-old seasonal
        and part-time work into pension credits. The "buybacks" are
        worth an estimated $50 million.

   --  Prominent county officials and key players in the pension
        system benefited from the buybacks, which were mostly approved
        in private. Conflicts of interest and cronyism marked the

   --  The buyback expansion broke county and federal rules. In
        response to Journal Sentinel inquiries, the county turned
        itself in to the Internal Revenue Service.

   Journal Sentinel Editor Martin Kaiser commented, "It is
particularly satisfying to win this Pulitzer Prize in the category of
"Local Reporting," which is exactly what our news coverage is all
about. We strive to excel in reporting and writing about the news and
information that matters most to our community. Our readers look to us
for just this type of hard-hitting, relevant local journalism."

   "Essential local coverage such as David's series is our highest
responsibility," said Elizabeth (Betsy) Brenner, publisher of the
Milwaukee Journal Sentinel and president and chief operating officer
of Journal Communications' publishing group. "We're gratified that the
Pulitzer Board recognized his hard work and service to our readers and
our community."

   Umhoefer is part of a 10-person Watchdog Team formed in 2007. He
has covered public affairs and politics in a variety of positions over
a 20-year career. As an editor at the Milwaukee Journal and later the
Journal Sentinel, he supervised investigative projects and Capitol
news. As a reporter, his assignments have included city and county
government, the courts, elections and investigative reports
specializing in computer-assisted reporting. The Wisconsin native is a
graduate of the University of Wisconsin-Madison journalism school.

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   About Journal Sentinel

   Journal Sentinel Inc. publishes the flagship Milwaukee Journal
Sentinel newspaper as well as a range of other print and electronic
products, primarily serving southeast Wisconsin people and businesses.
Journal Sentinel is committed to producing a newspaper that reflects
the ever-changing world and fulfills the needs of readers and
advertisers. In addition to the daily and Sunday newspaper, Journal
Sentinel produces Web products and services through its Journal
Interactive division, including and
The company also offers direct mail and database marketing services,
and the addition of a new printing facility in 2003 led to Journal
Sentinel's recent entry to the business of commercial printing.

   About Journal Communications

   Journal Communications, Inc., headquartered in Milwaukee,
Wisconsin, was founded in 1882. We are a diversified media company
with operations in publishing, radio and television broadcasting,
interactive media and printing services. We publish the Milwaukee
Journal Sentinel, which serves as the only major daily newspaper for
the Milwaukee metropolitan area, and 49 community newspapers and
shoppers in Wisconsin and Florida. We own and operate 35 radio
stations and 11 television stations in 12 states and operate an
additional television station under a local marketing agreement. Our
interactive media assets include 121 online enterprises that are
associated with our daily and community newspapers and television and
radio stations. We also provide a wide range of commercial printing
services -- including printing of publications, professional journals
and documentation material -- and operate a direct marketing services

Journal Communications, Inc.
Sara Leuchter Wilkins
Vice President of Investor Relations &
Corporate Communications

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