Purple Beverage Company Names New York Yankee Legend Mariano Rivera a Celebrity Spokesman

Tue Apr 8, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

Star Yankee Relief Pitcher to Join the Purple Team
FORT LAUDERDALE, Fla.--(Business Wire)--
Purple Beverage Company, Inc. (OTCBB: PPBV) announced today that
it has named Yankee relief pitcher and baseball superstar Mariano
Rivera as the newest celebrity spokesman for its antioxidant-rich
beverage, Purple.

   Mariano holds scores of MLB awards and records, including the most
postseason saves of all time and being one of two pitchers to save
three All-Star Games. Additionally, he's the only pitcher in baseball
history to close out three World Series.

   "It is an honor to work with Mariano Rivera," said Ted Farnsworth,
Founder and CEO of Purple Beverage Company. "He is, without a doubt,
the greatest closer in baseball history. His long list of
accomplishments makes him not only a baseball great, but also a true
New York icon. We are thrilled that he is joining the Purple Team."

   "As an athlete, the foods and beverages that I put in my body are
especially important. I look for healthful, natural products," said
Rivera. "Not only does Purple taste great, but the antioxidants in
Purple are also an important part of my recovery system, keeping me at
my best so I can strike out the side and come through for my team."

   When he is not closing out games for the Yankees, Rivera is very
involved with philanthropic works in his native Panama. He's built an
elementary school and a church, provided Christmas gifts to children
and developed a program that provides computer access and adult
mentors to youths.

   "Mariano is highly regarded as not only a great athlete, but also
a great humanitarian," added Farnsworth. "And we share his passion for
caring and helping, so we're looking forward to working with him on
his charity initiatives as well. With baseball being our national
pastime," concluded Farnsworth, "we want Purple to become as natural a
choice in beverages as baseball is in sports. Working closely with
players like Mariano Rivera in New York and Torii Hunter in Los
Angeles will bring us one step closer to achieving our goal of making
Purple a household name."

   Under an agreement brokered by Ed Schauder, President of Esquire
Sports Management, Rivera will be the focus of a Purple ad campaign
and conduct public appearances on behalf of Purple throughout the New
York area. Additionally, he will be out and about supporting the
Purple brand at numerous local events and programs conducted by Purple
Beverage Company.

   Purple is a unique and tasty blend of seven of the world's most
powerful antioxidant-rich juices, including the exotic acai berry,
black cherry, pomegranate, black currant, purple plum, cranberry and
blueberry. The health benefits of these juices are packed into an
all-natural, no-sugar added beverage that is perfect as an on-the-go
drink, part of a healthy fruit smoothie or mixed with your favorite
spirit. Since debuting in late 2007, Purple has been praised by such
high-profile publications as Health Magazine and Family Circle.

   Purple can be found in select GNC stores across the country, as
well as in restaurants, bars, nightclubs, delis, drug stores, health
food stores, supermarkets and convenience stores. For more
information, visit www.drinkpurple.com.

   Cautionary Statement Regarding Forward-Looking Statements

   Information provided by Purple Beverage Company, Inc., such as
online or printed documents, publications or information available via
Purple Beverage Company's website, contains forward-looking statements
that involve risks, uncertainties, assumptions and other factors,
which, if they do not materialize or prove correct, could cause Purple
Beverage Company's results to differ materially from historical
results, or those expressed or implied by such forward-looking
statements. All statements, other than statements of historical fact,
are statements that could be deemed forward-looking statements,
including statements containing the words "planned," "expects,"
"believes," "strategy," "opportunity," "anticipates," and similar
words. These statements may include, among others, plans, strategies
and objectives of management for future operations; any statements
regarding proposed new products, services or developments; any
statements regarding future economic conditions or performance;
statements of belief; and any statements of assumptions underlying any
of the foregoing.

Media Relations:
Avalanche Strategic Communications
Laura Finlayson, 201-488-0049
Investor Relations:
Innercomm Investor Relations
Kasia Moshier, 877-305-1161

Copyright Business Wire 2008
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