WWE(R)'s WrestleMania(R) Rocks Music Sales

* Reuters is not responsible for the content in this press release.

Thu Apr 10, 2008 6:00am EDT

STAMFORD, Conn.--(Business Wire)--
World Wrestling Entertainment's(R) WrestleMania XXIV pay-per-view
used music to rock the Florida Citrus Bowl, and at the same time
helped rock the charts for the Red Hot Chili Peppers, John Legend,
Fuel and Rev Theory.

   WWE Superstars making their colorful entrances on television and
pay-per-view queued by audience-energizing theme songs can provide big
dividends for musical performers. Fuel's "Leave the Memories Alone"
was the theme song for wrestling legend Ric Flair(R) at WrestleMania
XXIV and the following night's Monday Night RAW(R) on USA Network. The
exposure led to the song experiencing a skyrocketing 999% increase
last week, and a 409% increase this week, according to Nielsen
SoundScan. Fuel is thrilled with reaction to the song. "I think it's
fantastic. It shows how genuinely passionate WWE fans are about their
wrestling and their music. When you write a piece of music that was
very passionate to you, it's nice to see people respond in the same
manner, and that's what's happening here," said Carl Bell, guitarist.

   After serving as one of WrestleMania XXIV's theme songs, the Red
Hot Chili Peppers' single "Snow (Hey Oh)", and album "Stadium
Arcadium" saw an increase in sales. John Legend's album "Live From
Philadelphia" also saw a sales increase following his live performance
of "America the Beautiful" at WrestleMania.

   Rev Theory's "Light It Up" also served as a theme song for this
year's WrestleMania event and had their sales increase 999% as well.
Rev Theory performed during the final leg of WWE's Fan Axxess Tour in
Orlando in front of 20,000 people. They were so impressed with its
reception, the band invited WWE Diva and fan Ashley Massaro(TM) to Los
Angeles last week to star in their new video, "Hell Yeah".

   "This is yet another great example of the many levels of exposure
WWE generates for performers. The music partnerships that we have are
ever increasing and our commitment to create global awareness for
music acts today is as relevant as ever; especially with the state of
the music business," Neil Lawi, General Manager WWE Music Group.
"Bands that record theme songs for WWE promotional use are
establishing themselves as pop culture icons by gaining coveted
exposure to millions of fans worldwide while continuing to rock the
sales charts."

   Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, copyrights and logos are the
exclusive property of World Wrestling Entertainment, Inc. and its
subsidiaries. All other trademarks, logos and copyrights are the
property of their respective owners.

   Forward-Looking Statements: This news release contains
forward-looking statements pursuant to the safe harbor provisions of
the Securities Litigation Reform Act of 1995, which are subject to
various risks and uncertainties. These risks and uncertainties include
the conditions of the markets for live events, broadcast television,
cable television, pay-per-view, Internet, feature films,
entertainment, professional sports, and licensed merchandise;
acceptance of the Company's brands, media and merchandise within those
markets; uncertainties relating to litigation; risks associated with
producing live events both domestically and internationally;
uncertainties associated with international markets; risks relating to
maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from
time to time in Company filings with the Securities and Exchange
Commission. Actual results could differ materially from those
currently expected or anticipated. In addition to these risks and
uncertainties, our dividend is based on a number of factors, including
our liquidity and historical and projected cash flow, strategic plan,
our financial results and condition, contractual and legal
restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Media:
Gary Davis, 203-353-5066
or
Investor:
Michael Weitz, 203-352-8642

Copyright Business Wire 2008
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