Indie Ranch Media Develops Innovative Business Model

SANTA MONICA, Calif., April 10, 2008 (PRIME NEWSWIRE) -- Indie Ranch Media, Inc.
(Pink Sheets:INDR) is pleased to announce its plans to aggressively pursue
developing IPTV opportunities.

Indie Ranch Media plans to aggressively move into the Internet protocol
television (IPTV) market. In addition to its existing production and
post-production resources, the company is actively involved in discussions with
a yet-to-be-named corporate entity that can bring Indie Ranch Media closer to
fulfilling its vision of creating a complete, start-to-finish, Internet content
production and distribution studio of the highest quality. Indie Ranch Media
intends to demonstrate a creative and technical level rarely seen in the
burgeoning arena of IPTV, while implementing an innovative economic structure
that will significantly reduce production costs.

Discussing the future of the IPTV market, Harvard Business Online reports, "A
winning video model will emerge on the Internet. It is likely to come from
innovators from outside the industry who approach the problem from a fresh
perspective. Companies that break free will marry new content models that are
attuned to the unique nature of the medium with a new business model that
supports the content. Those that try to force-fit old models onto new mediums
will struggle." (Harvard Business Online, March 4, 2008)

Indie Ranch Media is preparing to execute its inventive model of producing high
quality Internet content that is both cost efficient and tailored to the
strengths of the contemporary Internet market. Just as quickly, marketers will
follow suit by shifting more ad dollars to the Internet. Continuing audience
fragmentation will create new opportunities for niche content creators and
advertisers to seek global audiences based on common interests. The competition
for viable cyber communities will be intense, as illustrated by the
multimillion-dollar MySpace and iVillage purchases by media giants News Corp.
and NBC Universal.

Advertising dollars for Internet video content are growing substantially. The
New York Times reports, "'The market is quite large,' Nick Grouf, chief
executive of Spot Runner, said of a growing pool of Web video advertising
dollars that is expected to reach about $775 million this year, up nearly 90
percent from 2006, according to figures compiled by the research company
eMarketer." (The New York Times, July 11, 2007)

Indie Ranch Media is in a unique strategic position where it can apply high-end
production value uncommon to this emerging medium, and furthermore, it will do
so with negligible financial cost.

Safe Harbor Statement under the Private Securities Litigation

Safe-Harbor Statement: Under the Private Securities Litigation Reform Act of
1995. This press release may contain forward-looking information within the
meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), including all statements that are not statements of historical
fact regarding the intent, belief or current expectations of the Company, its
directors or its officers with respect to, among other things: (i) the Company's
financing plans; (ii) trends affecting the Company's financial condition or
results of operations; (iii) the Company's growth strategy and operating
strategy; and (iv) the declaration and payment of dividends. The words "may,"
"would," "will," "expect," "estimate," "anticipate," "believe," "intend," and
similar expressions and variations thereof are intended to identify
forward-looking statements. Investors are cautioned that any such
forward-looking statements are not guarantees of future performance and involve
risks and uncertainties, many of which are beyond the Company's ability to
control, and that actual results may differ materially from those projected in
the forward-looking statements as a result of various factors.

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