SnapMyLife Launches

A place for people to instantly share and view photos directly from their
mobile phones

NEEDHAM, Mass., April 10 /PRNewswire/ -- SnapMyLife (www.snapmylife.com),
a mobile social media site where people can instantly share photos taken with
a camera phone, was launched today by Mobicious, Inc. The site, which is
optimized for viewing directly on cell phones, allows anybody with a camera
phone to snap and share photos instantly with friends, family, and the world.
During 90 days of pre-launch testing, SnapMyLife has grown rapidly, with over
1,000 people joining each day. In March 2008, over 500,000 unique visitors
from over 180 countries visited the mobile site, which served over 4 million
page views. In addition, SnapMyLife appeared in the top 10 social networking
web applications for the Apple iPhone.
A dynamic experience right on your mobile phone
Within seconds of taking a photo, consumers can share it on SnapMyLife for
friends, family, and the world to see. In addition, they can see their
friends' most recent photos, comments, and activities directly from their own
mobile phones. With real-time alerts and broadcast of new photos, it's a fun
and interactive way for people to see what others are doing right now. Key
features include:
-- Instant Photo Uploads - Send photos using picture messaging (MMS) or
email; photos available on the web and mobile web.
-- Share with Friends - Invite friends directly from your mobile phone.
-- Alerts & Photo Messages - Get friends' new photos instantly delivered
to your phone; get instant alerts when there's new friend activity.
-- Private Photos - Post both public and private photos.
-- Friend Stream & World's Photos - See friends' latest photos, comments,
and activity; follow users' pictures from around the world.
-- Personalized Entertainment - Follow and interact with other users and
brands while on-the-go; create your personalized set of users to
follow.

To see some of the photos that people are taking right now from around the
world, go to http://www.snapmylife.com/pictures/featured.
Different than other photo-sharing sites and social networks
Mobile-dedicated communities have emerged for chat, flirting, and dating,
but the content and interactions on these sites appeal to a limited
demographic. "There is a strong need for a simple solution that appeals to
mobile consumers who want a friendly photo-sharing destination. SnapMyLife
uses scalable filtering technology to eliminate risque content, fostering a
community centered on a wide variety of user-generated photos and media," said
Jill Aldort, Senior Analyst, Consumer Research, Yankee Group.
In addition to providing a great experience for a wide range of audiences
and advertisers, SnapMyLife serves the large, global market of consumers who
use the mobile phone as their principal access to the Internet.
"Internet-based social networks and photo-sharing sites have recently
introduced mobile uploading features, but have only scratched the surface,"
said George Grey, CEO and founder, SnapMyLife. "Many of SnapMyLife's early
users prefer to use the mobile-focused SnapMyLife site over services that
provide their 'full-experience' on desktop interfaces."
People are using SnapMyLife to keep in touch with friends, colleagues, and
family through pictures and to discover photos of interest from around the
world. SnapMyLife also enables media/entertainment companies, celebrities, and
consumer brands to entertain and engage with mobile consumers through behind-
the-scenes pictures, user-generated photos, commentary, and promotions.
SnapMyLife is available now to users worldwide on mobile phones at
http://www.snapmylife.com.
About Mobicious, Inc.
Mobicious, Inc. offers innovative mobile services and operates two direct-
to-consumer media properties: Mobicious.com and SnapMyLife.com. Mobicious
(http://www.mobicious.com), the largest mobile content directory in the United
States, is the best place for people to find everything for their mobile
phones. In one place, consumers can find the latest popular music and videos,
trustworthy places to buy ringtones, images, and games, and create their own
ringtones and wallpapers. SnapMyLife (http://www.snapmylife.com) is a mobile
social media site that enables people to instantly share photos taken with
their mobile phones. SnapMyLife is optimized for viewing and sharing directly
from the mobile and uses sophisticated filtering technology to ensure a great
experience for a wide range of audiences and advertisers. Mobicious, Inc. is
venture-backed and headquartered in Needham, Massachusetts.
SOURCE SnapMyLife

David Chang, VP of Marketing, Mobicious, +1-781-444-1558, ext. 221