House of Taylor Jewelry, Inc. Names Lyle M. Rose Chief Executive Officer and President

House of Taylor Jewelry, Inc. Names Lyle M. Rose Chief Executive Officer and
President

WEST HOLLYWOOD, Calif., April 10 /PRNewswire-FirstCall/ -- House of Taylor
Jewelry, Inc. (Nasdaq: HOTJ) today announced the appointment of Lyle M. Rose
as president and chief executive officer, effective immediately. Jack Abramov
has resigned as chairman, president and chief executive officer for personal
reasons, but will serve as a consultant to the Company for a six-month
transition period.
Larry Chimerine, a director for House of Taylor Jewelry, Inc., stated,
"Lyle's industry experience reflects his focus on developing key operational,
sales, marketing and merchandising strategies for a variety of jewelry
companies. We anticipate that he will help shape the near-term and strategic
objectives for House of Taylor Jewelry, Inc. While we seek to evolve the
business, we remain committed to developing our branded jewelry lines and to
further executing our direct-to-consumer strategy."
Mr. Rose commented, "In the past few years, HOTJ has developed unique
branded jewelry lines and established relationships with various key
independent retailers. I am pleased to join the Company during this
challenging time as it continues to diversify its distribution channels to
seek new global opportunities. Given HOTJ's exciting brands, I look forward
to helping the Company affirm its growth potential."
Mr. Rose, 55, has 36 years of jewelry experience. Most recently, Mr. Rose
was a consultant in the jewelry field specializing in the areas of marketing,
product and sales development. Previously, he has served as chief executive
officer of LID, Ltd., a large manufacturer of polished diamond and diamond
jewelry; divisional president of Jacor Products Group, a division of Jabel
Incorporated; and managing director at Emanon (H.K.) Ltd. His experience
includes managing merchandising, marketing and sales initiatives; acting as a
liaison and coordinator between U.S. and Hong Kong jewelry companies; and
supervising import/export retail and wholesale operations. As a jewelry
industry consultant, he specialized in operations and corporate structuring,
profit enhancement techniques, sales training and merchandising. Mr. Rose
also served as past president of the New Jersey chapter of the Alexander
Graham Bell Association for the Deaf and Hard of Hearing.
"It has been my honor to work with the talented and dedicated people of
House of Taylor Jewelry," said Jack Abramov. "As a consultant to the Company
and significant shareholder, I look forward to supporting the Company and Lyle
throughout the transition."
Additionally, the Company announced that Monty Abramov has resigned as
Secretary and Vice President of House of Taylor Jewelry, Inc., effective
immediately.
Mr. Chimerine, stated, "We thank Jack and Monty for the industry expertise
that they provided to House of Taylor Jewelry, Inc. and for their assistance
in the transition."
About House of Taylor Jewelry, Inc.
House of Taylor Jewelry, Inc. is a Los Angeles-based international jewelry
company whose principal shareholders include entities owned by Dame Elizabeth
Taylor and Kathy Ireland, along with members of the Abramov family. It serves
fine jewelry retailers worldwide with diverse jewelry collections marketed
under the brands Elizabeth(R), House of Taylor Jewelry(R), and Kathy Ireland
Jewelry(TM) Exclusively for House of Taylor Jewelry. More information on the
company can be found at http://www.hotj.com.
Forward-Looking Statements
Certain statements included in this press release constitute
forward-looking statements made pursuant to the safe harbor provisions of
Section 21E of the Securities Exchange Act of 1934, as amended, and Section
27A of the Securities Act of 1933, as amended. These statements involve risks
and uncertainties that could cause actual results to differ materially from
the forward-looking statements. Other factors that could cause actual results
to differ materially from those set forth in the forward-looking statements
include the availability of funding for current and future operations; a
history of material operating losses; the ability of the company to comply
with its secured debt covenants and other obligations; the acceptance of the
company's branded products on-line or otherwise in the marketplace; the
ability of the company to execute on its direct-to-consumer strategy; and the
characteristics and pricing of the company's branded products as compared with
competing products, as well as others discussed in House of Taylor Jewelry,
Inc.'s filings with the Securities and Exchange Commission, including those
set forth in the company's recently filed Form 12b-25 that relates to the
company's delay in filing its annual report on Form 10-K. Readers are
cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date of this press release. House of Taylor
Jewelry, Inc. undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.
CONTACT: Bob Rankin, CFO and COO
House of Taylor Jewelry
310-860-2660

Investor Relations: Leigh Parrish/Erica Pettit
Financial Dynamics
212-850-5651 / 212-850-5614

SOURCE House of Taylor Jewelry, Inc.

Bob Rankin, CFO and COO of House of Taylor Jewelry, +1-310-860-2660; or
investors, Leigh Parrish, +1-212-850-5651, or Erica Pettit, +1-212-850-5614,
both of Financial Dynamics, for House of Taylor Jewelry, Inc.