Engauge Digital Helps Cartoon Network Relaunch Rescuing Recess Website
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ATLANTA--(Business Wire)--
Engauge Digital, a group of specialists within Engauge
(www.engauge.com) who leverage knowledge in human behavior to produce
digital design and marketing strategy, announces the relaunch of the
website for Cartoon's Network's popular Rescuing Recess program.
Cartoon Network introduced Rescuing Recess in 2006 and to date has
committed more than $4 million in media resources and cash to raise
awareness about the importance of daily recess in promoting overall
child wellness and academic performance.
"The Rescuing Recess is the most successful community relations
program in our history. The website has and will continue to play a
central role in its success," said Vanessa Foster, Cartoon Network's
Community Relations Manager. "Engauge Digital's insight over the last
two years has been integral to allowing this program to flourish
online."
The relaunch represents a refreshed version of Cartoon Network's
Rescuing Recess website (www.cartoonrecessweek.com), intended to
improve both the look and feel of the site and to improve overall
functionality. Some of the improvements to the website include:
-- Improved navigation with the addition of more contextual links
-- Addition of video and pictures, showcasing how volunteers have
gotten involved
-- New forms for both volunteers and school coordinators to log
time
-- New imagery to enhance Cartoon Network's brand
"We are thrilled to be a part of this incredible program's
success," said Shannon Delaney, VP of Client Services at Engauge
Digital. "The changes we made to the website will serve to improve the
ability for more parents and schools to take part in the program,
which is something we are very proud of."
About Engauge
Engauge is a marketing agency founded by Halyard Capital, in
partnership with Stan Rapp, was formed to unite the power of digital,
traditional, and direct marketing. At Engauge, brilliant minds from
diverse disciplines come together in a uniquely structured environment
to encourage true collaboration and profitable results. Each
entrepreneurial center of excellence at Engauge retains its core
specialization and can access expertise throughout the enterprise when
a holistic solution is required. Engauge's proprietary creative
thinking process develops transformational ideas that change minds,
revitalize brands, and improve bottom lines. Engauge's clients include
Airborne, Best Buy for Business, The Coca-Cola Company, The Home
Depot, InterContinental Hotels Group, International Delight, Land
O'Lakes, Logitech, Perkins Restaurants, Pert Plus, Sony, the State of
Georgia, Sure, TiVo, Turner Broadcasting, UPS, and WellPoint. Its
staff of 300 associates is located in Atlanta, Austin, Columbus,
Orlando, and Pittsburgh. Learn more about Engauge at www.engauge.com.
Engauge Digital
Stephanie Critchfield, 404-601-4348
Director of Marketing
scritchfield@engauge.com
Copyright Business Wire 2008
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