AOL Launches Technology Network
* Reuters is not responsible for the content in this press release.
Redesigned Engadget and Switched to be Cornerstone of Network of
Sites
NEW YORK--(Business Wire)--
AOL today announced the launch of the AOL Technology Network,
which includes Engadget, Switched, TUAW (The Unofficial Apple Weblog),
DownloadSquad, Engadget Mobile and Engadget HD. This will be the
second largest technology news and information publisher online.*
Comprised of some of the fastest growing tech blogs**, the Technology
Network will provide users with a complete resource to gather
information about the latest technology news and products, and will
let advertisers seamlessly integrate ad campaigns across these sites.
In addition to the launch, Engadget, http://www.engadget.com, and
Switched, http://www.switched.com, also unveiled a new design today.
Each site will have a more streamlined look and feel. Switched, now
powered by Engadget, will serve as the network's central hub. All the
sites in the network will feature tabs at the top linking to the other
AOL Technology Network sites, making it easy for users to navigate
across them.
"By creating the AOL Technology Network, we're bringing together
some of the Web's most powerful and fastest-growing tech blogs to
create a technology publishing powerhouse," said Marty Moe, Senior
Vice President, AOL Money & Finance and Weblogs. "The new network,
coupled with the redesign of Switched and Engadget, reflects our
ongoing commitment to creating the most compelling destinations for
consumers on the Web."
"One of our top priorities at Platform-A is to make it easier for
advertisers to leverage the power of digital media, and the AOL
Technology Network helps us achieve this goal," said Lynda Clarizio,
President, Platform-A. "Combining these great technology information
sites into one network lets us offer marketers the ability to more
easily buy across these sites and reach some of the savviest and most
engaged consumers online."
Visitors will be able to access network sites directly from their
existing domain names or through a link on AOL.com that will take
users to the network.
About AOL
AOL is a global Web services company that operates some of the
most popular Web destinations, offers a comprehensive suite of free
software and services, runs one of the largest Internet access
businesses in the U.S., and provides a full set of advertising
solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC
and its subsidiaries have operations in the U.S., Europe, Canada and
Asia. Learn more at AOL.com.
* comScore Media Metrix, February 2008
* * comScore media Metrix, February 2008 (based on year-over-year
growth)
AOL Corporate Communications
Alysia Lew, 212-652-6376
alysia.lew@corp.aol.com
Copyright Business Wire 2008
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