TANDBERG Television Drives TV's Digital Destiny with Industry Leading Solutions for...

TANDBERG Television Drives TV's Digital Destiny with Industry Leading Solutions for Next Generation Video

Shows new products for Contribution/ Distribution and Content
Delivery alongside award-winning digital TV, HDTV, VOD and IPTV
solutions
ATLANTA--(Business Wire)--
At NAB 2008, TANDBERG Television, part of the Ericsson Group
(NASDAQ:ERIC), will show its award-winning solutions that are enabling
the television industry to fulfill its digital destiny and video
vision, today and for the future. Whether it's advanced compression
systems, on-demand or content distribution, the company's products are
being used today by the world's leading broadcasters, operators and
programmers to deliver new viewer experiences and advertising
opportunities. From state-of-the-art acquisition, contribution and
distribution; through HDTV and VOD; to internet, mobile and IPTV -
TANDBERG Television continues to drive the roll-out of multi-platform
digital entertainment, and its NAB booth (#SU4210) will highlight live
end-to-end demonstrations of its solutions for this multiplatform
universe.

"NAB will provide us with the ideal opportunity to show how our
best-in-class solutions are enabling today's transition to digital TV,
making broadcast TV analog turn-off a reality around the world.
Moreover, as the personalized television experience gains momentum and
HDTV becomes a mass market service, TANDBERG Television's strong
vision for the future of television is enabling broadcasters and
operators to address the management, distribution and delivery of an
ever increasing amount of video, to a growing community of global
consumers," says Eric Cooney, President and CEO of TANDBERG
Television.

The TANDBERG Television booth will feature a number of zones
focused on live demonstrations and interactive showcases of the
company's broad solutions portfolio. New products being launched
include key developments in the company's compression systems and
software offerings, with solutions designed to meet customer needs
today and help them grow tomorrow. The following zones will be
featured:

From Acquisition to Delivery

The 'Acquisition to Delivery' zone will be demonstrating a broad
range of TANDBERG Television contribution and distribution solutions.
These include the MPEG-2 and MPEG-4 AVC encoders including the Voyager
DSNG encoders, the latest DVB-S2 satellite modulator, the IP video
gateway products, a full range of professional receivers in addition
to control and management platforms for both linear and non-linear
content distribution.

The centerpiece of this zone will be the new RX8320 TANDBERG
Television's New professional receiver designed specifically to smooth
the digital transition and improve programming reception see press
release: TANDBERG Television's New Professional Receivers Smooth the
Digital Transition and Improve Programming Distribution Efficiency -
http://www.tandbergtv.com/NewsView.ink?Newsid=2658

There will also be demonstrations of the latest EN8090 MPEG-4 AVC
HD encoder configured for low delay contribution quality applications,
of Clarus(TM), the powerful encoding pre-processing solution, and of
the RX1290 decoding content between 1.5 Mbps (MPEG-4 AVC SD) up to 90
Mbps (MPEG-2 HD 4:2:2).

Broadcast Head-end

TANDBERG Television will show its innovative end-to-end IP
head-end solution, the iSIS 8000(R), which comprises of the MX8400
multiplexer, nCompass Control v6.0, E5700 series MPEG-2 and EN8000
series MPEG-4 AVC encoders, and the iPlex(TM) video processing
platform. The flexibility of TANDBERG Television's IP head-end
continues to grow with multi-format video for hybrid head-ends, more
transport streams per multiplexer, remote statistical multiplexing,
higher throughputs, and IP and ASI interfaces on key system
components.

TANDBERG Television continues to lead the market in encoding
technology with the release of its latest SD and HD MPEG-4 AVC
encoders, delivering the best possible picture quality in real world
applications. The company will also be showcasing its market leading
MPEG-2 solutions with a complete end-to-end ATSC system demonstration.

IPTV Solutions

Visitors to the IPTV zone will see TANDBERG Television's
industry-leading video processing platform, specifically designed to
meet the needs of Telcos. Multi-functional, highly dense and modular,
TANDBERG Television's capabilities continue to be deployed by the
majority of operators around the world. The company will be
demonstrating a broad range of market leading solutions for IPTV,
including the latest development of the multiple award-winning
iPlex(TM) video processing platform, including integrated MPEG-4 AVC
transcoding.

With over 225 IPTV networks worldwide, and customers already
deploying transcoding such as Du in Dubai, TANDBERG Television
continues to lead the way in terms of technology advancements while
understanding customer requirements for high quality and cost
effective solutions. The zone will also show the combined TANDBERG
Television and Ericsson IPTV offering with solutions designed to
enable the creation and delivery of truly converged and personalized
television experiences.

Video Solutions Software

The world's leading broadcasters, network operators and content
owners use TANDBERG Television's open software solutions to create,
manage, deliver and monetize advanced media and on-demand solutions
across 'Any Platform to Any Device(TM)'. The company will showcase its
currently deployed solutions for workflow automation, on-demand
content production, targeted advertising insertion, content
distribution and VOD back-office.

This zone will feature an overview of the company's next
generation MediaPath(R) Secure Content Delivery System. The new system
offers content providers, network operators, and their affiliates a
scalable, end-to-end solution for the secure point to multi-point
delivery of non-linear digital SD and HD TV programs, as well as any
other file-based content including VOD programs, advertising, music,
and games. Using MediaPath, media assets can be delivered to head-ends
serving set-top boxes, PCs, and mobile media players. Multiple
delivery options include MPEG-2 and MPEG-4 AVC. The new system offers
a performance boost over its predecessor, and supports the
simultaneous delivery of content over satellite and terrestrial
networks. MediaPath enables content providers and cable, telco and
satellite operators to closely collaborate to deliver more types of
content, in more formats, more efficiently.

Mobile Television

The zone will feature demonstrations of TANDBERG Television's
mPlex(TM) mobile TV encoder - the most advanced platform for mobile
TV, providing the highest quality and density of encoding, featuring
live multi-channel DVB-H transmission to handheld devices at the show.
The mPlex encoder is equally applicable for 3G unicast and broadcast
MBMS, as well as other mobile TV delivery interfaces such as T-DMB and
ISDB-T. This most powerful mobile TV encoding/multiplexing/streaming
platform has the flexibility to support simultaneous networks and
emerging standards such as future ATSC M/H.

The capability for mobile TV leverages beyond the compression
excellence of TANDBERG Television into the full scope of head-end to
primary distribution, including systems management. As a part of the
Ericsson group, the mobile TV solution extends to a fully packaged
system from entire back-office to downloaded client that delivers
broad and compelling consumer experiences - from fast channel-change,
to podcast TV, to advertising and interactivity within a common
system, all within the streaming environment of cellular delivery.

Broadband Television

TANDBERG Television will be demonstrating a complete broadband
television solution based on the integration and optimization of three
strategic and modular applications: Alloy(TM) for content preparation,
MediaModeler(TM) for content management, and the Broadband TV Clients
for multi-platform content play-out.

TANDBERG Television will also be pre-viewing aspects of its
next-generation, soon-to-be-released internet video management
platform that will enable the converged television experience that
today's consumers are craving, powered by revolutionary tools for
custom metadata management, search and discoverability, and
cross-device control.

About TANDBERG Television

TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC),
delivers the multimedia technology and expertise that is moving
digital video forward. Whether it's advanced compression systems,
on-demand or content distribution, the company's award-winning
solutions are used by the world's leading broadcasters, operators and
programmers to deliver new viewer experiences and advertising
opportunities. With a broad suite of open, standards-based products,
TANDBERG Television offers the highest quality solutions for Digital
TV, HDTV, VOD, and IPTV. For more information, please visit
www.tandbergtv.com

TANDBERG Television
Corporate/EMEA/APAC
Gay Bell
+44 20 7486 4900
gbell@platformpr.com
or
Americas
Dawn Danaher, +1 714 378 5841
ddanaher@ariesmm.com

Copyright Business Wire 2008