REG-Royal & Sun Alliance Director/PDMR Shareholding

LONDON--(Business Wire)--

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating to the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete boxes 1
to 3 and 17 to 24.

(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24

Please complete all relevant boxes in block capital letters.

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1.Name of issuer 2.State whether the notification relates to
(i) a transaction notified in accordance
with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made
in accordance with section 324 (as
extended by section 328) of the
Companies Act 1985; or

(iii) both (i) and (ii)
ROYAL & SUN ALLIANCE INSURANCE GROUP
PLC
(iii) (i)
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3.Name of person discharging managerial 4.State whether notification relates to a
responsibilities / director person connected with a person
discharging managerial
responsibilities/director named in 3 and
identify the connected person
TIM MITCHELL
N/A
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5.Indicate whether the notification is 6.Description of shares (including class),
in respect of a holding of the debentures or derivatives or financial
person referred to in 3 or 4 above instruments relating to shares
or in respect of a non-beneficial
interest(3)

N/A
HOLDING IN RESPECT OF THE PERSON
NAMED IN BOX 3
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7.Name of registered shareholder(s) 8.State the nature of the transaction
and, if more than one, the number of
shares held by each of them

PERSON NAMED IN BOX 3 N/A
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9.Number of shares, debentures or 10.Percentage of issued class acquired
financial instruments relating to (treasury shares of that class should
shares acquired not be taken into account when
calculating percentage)

N/A N/A
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11.Number of shares, debentures or 12.Percentage of issued class disposed
financial instruments relating to (treasury shares of that class should
shares disposed not be taken into account when
calculating percentage)

N/A N/A
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13.Price per share or value of 14.Date and place of transaction
transaction
N/A
N/A
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15.Total holding following notification 16.Date issuer informed of transaction
and total percentage holding
following notification (any treasury
shares should not be taken into
account when calculating percentage)
N/A
N/A
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If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

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17.Date of grant 18.Period during which or date on which it
can be exercised
9TH APRIL 2008
UNDER NORMAL CIRCUMSTANCES, SHARE AWARDS
WILL VEST ON 9TH APRIL 2011. SEE BOX 23.
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19.Total amount paid (if any) for grant 20.Description of shares or debentures
of the option involved (class and number)

ORDINARY SHARES OF 27.5p
N/A
THESE AWARDS RELATE TO THE COMPANY'S LONG
TERM INCENTIVE PLAN (LTIP)

VOLUNTARY DEFERRED SHARES - MAXIMUM MATCH
: 38,033
COMPULSORY DEFERRED SHARES : 14,458
COMPULSORY DEFERRED SHARES - MAXIMUM
MATCH : 36,145
PERFORMANCE SHARES : 286,256
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21.Exercise price (if fixed at time of 22.Total number of shares or debentures over
grant) or indication that price is which options held following
to be fixed at the time of exercise notification

N/A LTIP : 383,868
(SEE BOX 23)
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23.Any additional information 24.Name of contact and telephone number for
queries
THE AWARDS GRANTED UNDER THE LTIP
INCLUDE THE MAXIMUM AWARD AVAILABLE JULIA POSSENER : 020 7111 7000
TO THE PARTICIPANT. THE ACTUAL
NUMBER OF SHARES TO BE DELIVERED
WILL BE DEPENDENT UPON THE
SATISFACTION OF PERFORMANCE
CRITERIA.
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25.Name and signature of duly authorised officer of issuer responsible for making this
notification

JULIA POSSENER, DEPUTY GROUP COMPANY SECRETARY

Date of notification : 10TH APRIL 2008
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Royal & Sun Alliance

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