Learn about the Serbian Food and Drink Industry with This 2008 Report

* Reuters is not responsible for the content in this press release.

Thu Apr 10, 2008 8:00am EDT

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c88409) has announced the
addition of "Serbia Food and Drink Report Q2 2008" to their offering.

   The Serbia Food Drink Report provides independent forecasts and
competitive intelligence on Serbias food and drink industry.

   Serbia, previously largely ignored by foreign companies,
especially during the turbulent 1990s, is slowly but steadily being
re-integrated into the wider European economy. As the more developed
Western European markets become more competitive, foreign producers
are increasingly aiming to establish their presence in emerging
markets of Central and Eastern Europe (CEE). Serbia's well-educated
workforce, low production costs and privatisation initiatives offer
plenty of opportunities, with the government also committed to
attracting foreign direct investment (FDI).

   Contents:

   Executive Summary

   Business Environment

   Regional Food & Drink Business Environment Ratings

   Table: CEE Food & Drink Ratings - Q208

   Serbia's Food & Drink Business Environment Rating

   Table: Global Food & Drink Business Environment Rank

   SWOT Analysis

   Mass Grocery Retail

   Serbia Mass Grocery Retail Industry SWOT

   Food and Drink

   Serbia Food & Drink Industry SWOT

   Macroeconomic Outlook

   Serbia - Economic Activity

   Retail

   Industry Forecast Scenario

   Table: Mass Grocery Retail Sales by Format (US$bn) - Historical
Data & Forecasts

   Table: Serbia Grocery Retail Sales By Format - Historical Data And
Forecasts

   Industry Developments

   Market Overview

   Table: Mercator - Private Label as % of Product Sales in Foreign
Markets

   Table: Structure of Serbia's Mass Grocery Retail Market by
Estimated Number of Outlets

   Table: Structure of Serbia's Mass Grocery Retail Market - Sales
Value by Retail Format (US$mn)

   Food And Drink

   Food Regional Overview: Confectionery in Central and Eastern
Europe

   Industry Forecast Scenario

   Food

   Table: Serbia Food, Drink & Tobacco Trade Balance (US$mn) -
Historical Data and Forecasts

   Table: Value/Volume Sales of Canned Food & Confectionery -
Historical Data & Forecasts

   Drink

   Table: Serbia Beverage Sectors - Value/Volume Sales - Historical
Data & Forecasts

   Industry Developments

   Food

   Drink

   Agriculture

   Market Overview

   Food

   Drink

   Agriculture

   Table: Serbia Meat Industry Import and Export Data, 200 37

   Tobacco

   Industry Forecast Scenario

   Industry Developments

   Market Overview

   Competitive Landscape

   Key Players

   Mass Grocery Retail

   Table: Key Players in Serbia's Mass Grocery Retail Sector (2007)

   Food and Drink

   Table: Key Players in Serbia's Food & Drink Sector (2007 42

   Regional Company Case Studies

   Food: Hame in Central and Eastern Europe

   Table: Hame's Export Markets

   Table Urban Population in the Czech Republic as % of To 45

   Table Volume/Value of Canned Food in Czech Republic - Historical
Data and Forecast

   Table Volume/Value of Canned Food in Romania - Historical Data and
Forecast

   Food: Podravka in Central and Eastern Europe

   Table: Podravka Sales By Product Group, 2006 vs. 2005

   Table: Podravka Key Financial Indicators, 2005 And 2006 (HRKmn)

   Company Analysis

   Mass Grocery Retail

   - Mercator

   - Veropoulos

   - Delta Holding

   - Metro

   Food

   - Bambi

   - Mladost-Sid

   - Mondi Serbia

   Drink

   - Coca-Cola / IBP Beograd AD

   - Carlsberg Serbia / Pivara Celarevo

   - Apatinska Pivara (InBev)

   - Arteska International Company

   - BB Minaqua

   - Knjaz Milos

   - Agriculture

   - Sunoko

   Food & Drink Ratings Appendix

   Introduction: Revised Methodology

   Ratings Overview

   Ratings System

   Indicators

   Limits of Potential Returns

   Risks to Realisation of Potential Returns

   Weighting

   Our Forecast Modelling

   How We Generate Our Industry Forecasts

   Retail Industry

   Sources

   For more information visit
http://www.researchandmarkets.com/reports/c88409

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008
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