InGame Video Ad Network Reaches a Captive Audience

SpotXchange builds an impressive list of casual gaming partners

WESTMINSTER, Colo., April 10 /PRNewswire/ -- Leading online video
advertising network SpotXchange announced a list of top casual gaming sites
who are making their InGame video ad inventory available to advertisers in the
SpotXchange marketplace. This portfolio of partners includes NeoEdge Networks,
eGames.com, Slingo.com, NetWinner's AdverGame Network, Moola.com, and Lycos's
Gamesville.com. According to various third-party measurement firms,
SpotXchange's network of casual gaming publishers reaches over 25 million
unique monthly visitors in aggregate.
Most casual gaming inventory is monetized by static or rich-media display
advertisements that run before a game starts or between game levels. While
they generate revenue for casual gaming publishers, display advertisements do
not leverage the inventory's true value given the dramatically high brand
exposure and interaction rates generated by InGame video ads.
"When Education Connection advertises on TV our target is stay-at-home
moms looking for career options. SpotXchange's casual gaming inventory is
spot-on for this demographic," said Education Connection Chief Operating
Officer Todd Zipper. "We have been very pleased as casual gamers are not only
clicking on our ads, but they are also converting to leads at high rates."
Advertisers currently buying InGame video inventory through the
SpotXchange marketplace are reaching an engaged and ultra-targeted consumer.
The effectiveness of video advertising is commonly measured by
click-through rates and the average amount of the video advertisement viewed.
On average, SpotXchange casual gaming publishers deliver click-through rates
between one and five percent. In February, over 90 percent of the InGame video
advertisements served by SpotXchange were watched in full.
"Casual gaming is one of the most popular forms of online entertainment. A
Parks Associates report from August 2007 puts it above even online video
viewing," said SpotXchange CEO/President Michael Shehan. "Combine that growth
and popularity with engagement and targeting and it's clear why SpotXchange is
so bullish with this vertical."
The SpotXchange platform allows advertisers to launch precisely targeted
video ad campaigns in minutes. The transparent marketplace provides
advertisers the ability to target specific publishers and content categories
(e.g. casual gaming, news, sports, etc.). Additionally, advertisers can refine
their targeting to reach users by region (country, state, and/or DMA) and time
of day. SpotXchange enables advertisers to target specific demographics such
as gender and age group on publisher sites that require this information for
user registration. More information on InGame advertising through the
SpotXchange marketplace is available at
http://spotxchange.com/spx_advertisers_netvert_casgaming.html.
About SpotXchange
The SpotXchange patent-pending online video advertising platform received
the 2007 Streaming Media Readers' Choice Award for BEST VIDEO AD PLATFORM. The
company was spun off from Colorado-based digital marketing and technology
company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006
Inc. 500. Clients and partners include Blinkx, Lycos, Voxant, LiveVideo.com,
NeoEdge, United Press International and others.
SOURCE SpotXchange

Valerie Quintanilla of SpotXchange, +1-303-345-6623, Valerie@spotxchange.com