Zipidee Extends a Welcome to All Former eBay Digital Good Sellers

Fastest Growing Digital Marketplace Zipidee Enables eBook Sales,
Addressing Growing Frustration From eBay Sellers
SAN FRANCISCO--(Business Wire)--
Zipidee, the Internet's fastest growing digital media marketplace,
announced today that it has expanded its scope of digital products to
include eBooks. The announcement coincides with eBay's recent decision
to halt fixed price listings for digital goods, paving the way for
eBook publishers, as well as sellers of digital video and audio files,
to migrate their content to Zipidee.

"From its inception, Zipidee has embodied an open marketplace
where video and audio creators have complete freedom to sell their
digital products, at whatever price they choose, and in any category
they want. Now we're extending the same opportunity to eBook
publishers," said Henry Wong, Zipidee CEO. "eBay's recent decision to
de-list digital sellers from its auction and fixed price listings has
created a huge opportunity for us."

Although eBay still allows digital sellers to list in its
Classified Ads section, this option costs $9.95 per listing per month,
making it an uneconomical alternative for people with numerous
products to sell. In addition, digital products in eBay's Classified
Ad listings will be buried deep in eBay's categorization structure,
thus making the discovery of digital products less likely while
shopping.

"eBay's decision to only list digital goods in the obscure
Classified Ads is akin to hiding a needle in a haystack. This will
dramatically reduce the monetization of sellers' digital goods," adds
Henry Wong, Zipidee CEO.

In contrast, the Zipidee marketplace offers sellers the freedom to
list their digital goods in more than 100 categories. Sellers may
select the category they feel is most appropriate for their content,
so that it is easily found by shoppers in the marketplace. Zipidee is
waiving listing fees for a limited time, allowing content producers to
access a broad audience for their goods without upfront costs.

Zipidee provides digital content owners with a turnkey platform to
create their unique online storefronts. The platform offers sellers
marketing tools to promote their content, detailed reporting of all
financial transactions, and the flexibility to set their own prices.

Since its launch last fall, Zipidee has grown to be the largest
online marketplace for instructional, educational, and special
interest digital content. With over 10,000 titles, they offer a broad
range of content in more than 100 categories, including education,
self-help, action sports, anime, health and fitness, and martial arts.

To upload your digital goods for sale, visit
http://www.zipidee.com.

About Zipidee

Zipidee is the Internet's largest digital Prosumer Generated
Content (PGC) marketplace for instructional, educational, health and
fitness, sports, and special interest content. Zipidee has a rapidly
expanding seller network of more than 1,000 content producers and
distributors and over 150,000 repeat customers. Our platform provides
the tools for media owners, from aspiring media moguls to large media
companies, to market and sell original digital goods, including video,
audio (books and music), eBooks, mobile content, and more, to augment
their existing sales channels. By giving sellers the freedom to choose
how they distribute their digi-goods, from business model to price
point, Zipidee allows buyers and sellers to rule and transact in an
open marketplace. The Zipidee marketplace receives over 500,000
visitors per month, browsing through more than 1.5 million pages of
digital goods for sale. Zipidee is a privately held San
Francisco-based company and is venture-backed by leading investors.
For additional information, please visit www.zipidee.com,
www.totalvid.com, and www.videowaza.com.

Copyright (C) 2008 Zipidee, Inc. All Rights Reserved. 540 Howard
St. Suite 203, San Francisco, CA 94105. All trademarks, trade names,
service marks, and logos referenced herein belong to their respective
companies.

Zipidee
Hillary Field, 415-315-9098
media@zipidee.com

Copyright Business Wire 2008