The Social Jukebox Is Born
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TouchTunes and LocaModa to Connect More Than 30,000 Jukeboxes to
Social Networks
CAMBRIDGE, Mass. & NEW YORK--(Business Wire)--
LocaModa, a technology company providing a mobile social platform
that connects consumers' favorite online networks and out-of-home
locations, and TouchTunes, the largest out-of-home interactive
entertainment network, announced today that they have partnered to
extend the TouchTunes experience to mobile consumers and social
networks such as Facebook, MySpace and Twitter.
In addition to extending the on-location experience to social
networks, the partnership between TouchTunes and LocaModa will allow
patrons to use their mobile phones to interact with flat panel screens
on TouchTunes jukeboxes. Applications will feature fun, engaging
content such as information about the music playing on the jukebox,
user generated content and even patron photos via their social network
profiles. All interactions can also be displayed as data feeds on
social networks. Online users will be able to view and participate in
the activity at their favorite locations, for example: they can see
who has "fanned" the location, who is actually there, what music is
currently playing, and they can even "gift" songs to friends at that
location.
Art Matin, CEO of TouchTunes, said, "LocaModa's platform enables
our jukeboxes to be the new media intersection of entertainment,
digital out-of-home, Web and mobile. With LocaModa, we give our
customers the ability to interact using their mobile phones, and we
extend our reach to new audiences via social networks. It's clear that
richer, wider and more measurable interactive user engagement will
help monetize new advertising channels for TouchTunes and our
operators."
Because user messages and brand content can be displayed both
online and on-location, advertisers can easily extend their brand's
reach and multiply the number and value of their impressions.
"This is the start of a revolution in the out-of-home music and
games experience, one in which users have even more control of the
media around them. There are clearly huge untapped opportunities to
bring the power and scale of the Web to out-of-home locations and
we're excited to be the connective tissue between the world's largest
digital jukebox network and the Web's largest social networks,"
commented LocaModa CEO Stephen Randall.
About LocaModa
LocaModa connects people and places. The company's social platform
enables people to access and control media in their favorite places,
bringing location experiences to the web and web experiences to
locations. LocaModa connects people in bars, cafes, colleges, public
spaces and conferences. The company is privately held, headquartered
in Massachusetts and founded by Stephen Randall, a former EVP/Founder
of Symbian. True to its global vision, LocaModa is internationally
backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo
Corporation of Japan, via its US-based strategic investing arm,
PresidioSTX.
For more information on LocaModa, please visit www.locamoda.com
About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive
entertainment network, providing innovative solutions to over 30,000
bars, restaurants, retailers and other businesses in North America -
three times larger than the nearest competitor. TouchTunes introduced
the world's first digital downloading, pay-per-play commercial jukebox
in 1998 and now operates the largest network of interactive
entertainment systems, playing about 1.5 million songs per day.
TouchTunes maintains a digital music library covering more than two
million licensed tracks from every major record label, plus
independent music distributors and a host of independent labels.
A privately held U.S. corporation, TouchTunes Music Corporation's
principal offices are in New York City, Montreal, and Lake Zurich, IL.
LocaModa Inc.
Stephen Randall, 617-864-9600 ext. 105
srandall@locamoda.com
or
Racepoint Group for TouchTunes
James David, 415-694-6712
jdavid@racepointgroup.com
Copyright Business Wire 2008
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