ASACP and Stormy Daniels Join Together to Create RTA PSA

LOS ANGELES, April 9 /PRNewswire/ -- The Association of Sites Advocating
Child Protection (ASACP) has created a public service announcement (PSA)
featuring adult film star Stormy Daniels for the RTA ("Restricted to Adults")
website label. Daniels is a Wicked Pictures Contract Performer, Writer, and
Director. In addition she has appeared in such films as The 40-Year Old
Virgin, Knocked-up, and the FX Network series Dirt. The RTA PSA, which is
available for viewing on http://www.YouTube.com/ASACPRTA, features Daniels
discussing the RTA website label and encouraging parents to use parental
filtering software in order to protect children from viewing age-inappropriate
content. The one minute video is the first in what will become an ongoing
series of PSAs produced by ASACP featuring different adult entertainment
stars.
RTA is the adult entertainment industry's effort to protect children from
viewing content that is age-inappropriate. It was developed by ASACP out of a
need for an easy to use and internationally recognized label that designates
content for adults only. The RTA label is a unique string of "meta data" which
can easily be inserted into the computer code of any website. Parental
filtering software recognizes the tag and prevents children from viewing adult
content. The RTA label is free and universally available. ASACP launched RTA
in November 2006 and it now has over four million page link-ins.
"Internet service providers, browsers, filtering software, and even
computer operating systems such as Microsoft's Vista offer parental control
options. But for those systems to work, websites intended for 'adults only'
need to be labeled as such. RTA makes that possible," stated ASACP CEO Joan
Irvine. "The adult entertainment industry is doing their part and now we need
parents to do theirs. The RTA PSA reminds parents to utilize their parental
filtering options."
Daniels added, "Being involved in the PSA for the RTA label was not just
something that I wanted to do, but something I felt was an obligation. Making
the decision to be a part of the adult entertainment industry comes with many
responsibilities and I believe that by taking an active role in protecting
minors that others in my business will follow my lead. I am hoping this PSA
will educate people and encourage them to do their part for the benefit of
everyone."
A video that ASACP produced last summer featuring highlights from a press
conference announcing RTA has been viewed over 100,000 times on YouTube.
While that video was only available for viewing on the internet, plans are
being made to make ASACP's PSA series available in formats that can be used on
cable networks and on DVDs.
RTA has been honored by the American Society of Association Executives
(ASAE) and The Center for Association Leadership, Washington, DC. ASACP was
only one of fifteen organizations to receive this distinction from ASAE and
was placed on the Honor Roll for its RTA website label. Additionally ASACP
recently received a Certificate of Recognition from Los Angeles Mayor, Antonio
R. Villaraigosa, acknowledging ASACP's efforts to help parents prevent their
children from viewing age-inappropriate content with the RTA website label.
Founded in 1996, the Association of Sites Advocating Child Protection
(ASACP) is a non-profit organization dedicated to eliminating child
pornography from the Internet. ASACP battles child pornography through its CP
reporting hotline, and by organizing the efforts of the online adult industry
to combat the heinous crime of child sexual abuse. ASACP also works to help
parents prevent children from viewing age-inappropriate material online. For
more information, go to http://www.asacp.org and http://www.RTAlabel.org.
SOURCE Association of Sites Advocating Child Protection

Else Duff of ASACP, +1-323-965-1400, else@asacp.org