Pass the Pizza and Hold the Pesticides: Organic To Go Chain Launches Organic Pizza...
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Pass the Pizza and Hold the Pesticides: Organic To Go Chain Launches Organic Pizza to Catering Customers SEATTLE--(Business Wire)-- To satisfy organic enthusiasts' hunger, Organic To Go (OTCBB:OTGO), the nation's first fast casual cafe chain to be certified as an organic retailer, is launching Pizza Organico, a new line of organic stone hearth pizzas. Adding to Organic To Go's extensive corporate catering offerings, organic pizza delivery commenced yesterday to local Seattle, Bellevue and Redmond catering customers. As the first organic pizza delivery service in the country, Organic To Go's pizzas will be transported by a fleet of company owned vehicles, including hybrids. Pizza Organico will be available in select cafes and via delivery in all four markets (Seattle, Los Angeles, Orange County and San Diego) within 30 days. "We listened to our catering customers and our cafe diners and they want pizza," said Jason R. Brown, founder and CEO for Organic To Go. "There is a myth in this country that organic food is inconvenient, unaffordable and, at times, not tasty. Our entire menu, now including pizza, dispels that myth. Delicious, organic food is now easily within reach," Brown added. Organic To Go's Pizza Organico introduces four varieties including cheese, pepperoni, veggie and BBQ chicken, each authentically organic with hand-crafted, thin crust made from certified organic flour, organic pizza sauce, organic fresh mozzarella, and assorted toppings such as fresh organic veggies and all-natural pepperoni. The large, 18-inch pies, sold for $19.95 - $25.95 and cut into 7-inch slices, will serve 4-8 people. Organic To Go, with seasonal menus created by sustainable cuisine chef and author Greg Atkinson, delivers pizza in a revolutionary way. The company deploys its fleet of Toyota Prius vehicles, offers extensive organic and natural menu items and delivers hot pizzas in brown, not bleached, pizza boxes made from recycled materials. Pizza is a $32 billion per year industry with approximately 3 billion pizzas being sold in the U.S. each year, according to Pizza Magazine Quarterly. Americans eat approximately 100 acres of pizza each day, or about 350 slices per second. While this country's appetite for pizza remains strong, another trend pulses in the unabated growth of organic products. The Organic Trade Association's Manufacturer Survey 2006-2007 reports that organic food sales grew 21 percent in 2007. Organic To Go is focused on driving acres of organic conversion in the U.S. by bringing America's desire for convenience in sync with its increasing desire to eat more organic and natural foods. In addition to its sit-down cafes in high rise, multi-tenant office buildings, Organic To Go also offers catering and delivery to corporations and catering, delivery and grab & go options on university campuses as well as grab & go service at Los Angeles International airport. Serving delicious meals made with organic and natural ingredients from as many local and sustainable sources as possible, Organic To Go offers fast, healthy meals in four west coast regions with new cafes to open in 2008. Editors: Product photos are available upon request. Please contact Jen@freshideasgroup.com for more information. About Organic To Go Based in Seattle, Organic To Go is the nation's first fast casual cafe chain to be certified as an organic retailer with locations in Seattle, Los Angeles, and San Diego. Organic To Go's delicious organic food is now available in more than 160 locations - including 26 cafes, more than 120 wholesale locations, 14 universities and 11 locations at Los Angeles International Airport. The company started 2007 with 12 cafes and closed a year of growth and expansion with 26 cafes, and now operates in four geographic regions. The company's multi-channel business model includes Retail, Corporate Catering and Wholesale operations. Organic To Go's mission is to become the leading branded provider of certified organic and natural soups, salads, sandwiches, entrees and other food products to corporate, university and other institutional customers in selected urban areas nationwide. All Organic To Go fare is made with organic ingredients whenever possible and is always natural, free of harmful chemicals and created with care. For more information, visit www.organictogo.com. This press release includes statements that may constitute "forward-looking" statements. Forward-looking statements include statements that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate," "project," "intend," "forecast," "anticipate," "plan," "planning," "expect," "believe," "will," "will likely," "should," "could," "would," "may" or words or expressions of similar meaning. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the company's current and future products and services in the marketplace, the ability of the company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the company undertakes no obligation to update these statements for revisions or changes after the date of this release. Investor Contact: Bibicoff + MacInnis, Inc. Terri MacInnis, 818-379-8500 terri@bibimac.com or Media Contact: The Fresh Ideas Group Jen Marshall, 303-449-2108 x18 jen@freshideasgroup.com Copyright Business Wire 2008
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