Pass the Pizza and Hold the Pesticides: Organic To Go Chain Launches Organic Pizza...

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Thu Apr 10, 2008 8:19am EDT

Pass the Pizza and Hold the Pesticides: Organic To Go Chain Launches Organic Pizza to Catering Customers

SEATTLE--(Business Wire)--
To satisfy organic enthusiasts' hunger, Organic To Go
(OTCBB:OTGO), the nation's first fast casual cafe chain to be
certified as an organic retailer, is launching Pizza Organico, a new
line of organic stone hearth pizzas. Adding to Organic To Go's
extensive corporate catering offerings, organic pizza delivery
commenced yesterday to local Seattle, Bellevue and Redmond catering
customers. As the first organic pizza delivery service in the country,
Organic To Go's pizzas will be transported by a fleet of company owned
vehicles, including hybrids. Pizza Organico will be available in
select cafes and via delivery in all four markets (Seattle, Los
Angeles, Orange County and San Diego) within 30 days.

   "We listened to our catering customers and our cafe diners and
they want pizza," said Jason R. Brown, founder and CEO for Organic To
Go. "There is a myth in this country that organic food is
inconvenient, unaffordable and, at times, not tasty. Our entire menu,
now including pizza, dispels that myth. Delicious, organic food is now
easily within reach," Brown added.

   Organic To Go's Pizza Organico introduces four varieties including
cheese, pepperoni, veggie and BBQ chicken, each authentically organic
with hand-crafted, thin crust made from certified organic flour,
organic pizza sauce, organic fresh mozzarella, and assorted toppings
such as fresh organic veggies and all-natural pepperoni. The large,
18-inch pies, sold for $19.95 - $25.95 and cut into 7-inch slices,
will serve 4-8 people.

   Organic To Go, with seasonal menus created by sustainable cuisine
chef and author Greg Atkinson, delivers pizza in a revolutionary way.
The company deploys its fleet of Toyota Prius vehicles, offers
extensive organic and natural menu items and delivers hot pizzas in
brown, not bleached, pizza boxes made from recycled materials.

   Pizza is a $32 billion per year industry with approximately 3
billion pizzas being sold in the U.S. each year, according to Pizza
Magazine Quarterly. Americans eat approximately 100 acres of pizza
each day, or about 350 slices per second. While this country's
appetite for pizza remains strong, another trend pulses in the
unabated growth of organic products. The Organic Trade Association's
Manufacturer Survey 2006-2007 reports that organic food sales grew 21
percent in 2007. Organic To Go is focused on driving acres of organic
conversion in the U.S. by bringing America's desire for convenience in
sync with its increasing desire to eat more organic and natural foods.

   In addition to its sit-down cafes in high rise, multi-tenant
office buildings, Organic To Go also offers catering and delivery to
corporations and catering, delivery and grab & go options on
university campuses as well as grab & go service at Los Angeles
International airport. Serving delicious meals made with organic and
natural ingredients from as many local and sustainable sources as
possible, Organic To Go offers fast, healthy meals in four west coast
regions with new cafes to open in 2008.

   Editors: Product photos are available upon request. Please contact
Jen@freshideasgroup.com for more information.

   About Organic To Go

   Based in Seattle, Organic To Go is the nation's first fast casual
cafe chain to be certified as an organic retailer with locations in
Seattle, Los Angeles, and San Diego. Organic To Go's delicious organic
food is now available in more than 160 locations - including 26 cafes,
more than 120 wholesale locations, 14 universities and 11 locations at
Los Angeles International Airport. The company started 2007 with 12
cafes and closed a year of growth and expansion with 26 cafes, and now
operates in four geographic regions. The company's multi-channel
business model includes Retail, Corporate Catering and Wholesale
operations. Organic To Go's mission is to become the leading branded
provider of certified organic and natural soups, salads, sandwiches,
entrees and other food products to corporate, university and other
institutional customers in selected urban areas nationwide. All
Organic To Go fare is made with organic ingredients whenever possible
and is always natural, free of harmful chemicals and created with
care. For more information, visit www.organictogo.com.

   This press release includes statements that may constitute
"forward-looking" statements. Forward-looking statements include
statements that may predict, forecast, indicate, or imply future
results, performance or achievements, and may contain the words
"estimate," "project," "intend," "forecast," "anticipate," "plan,"
"planning," "expect," "believe," "will," "will likely," "should,"
"could," "would," "may" or words or expressions of similar meaning.
Forward-looking statements inherently involve risks and uncertainties
that could cause actual results to differ materially from the
forward-looking statements. Factors that would cause or contribute to
such differences include, but are not limited to, acceptance of the
company's current and future products and services in the marketplace,
the ability of the company to develop effective new products and
receive regulatory approvals of such products, competitive factors,
dependence upon third-party vendors, and other risks detailed in the
company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the company
undertakes no obligation to update these statements for revisions or
changes after the date of this release.

Investor Contact:
Bibicoff + MacInnis, Inc.
Terri MacInnis, 818-379-8500
terri@bibimac.com
or
Media Contact:
The Fresh Ideas Group
Jen Marshall, 303-449-2108 x18
jen@freshideasgroup.com

Copyright Business Wire 2008
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