HipCricket Launches First-Ever Comprehensive Hispanic Mobile Marketing Network

Initiative Brings Together Broadcasters and Brands to Create
Targeted Marketing and Advertising Marketplace of Active Mobile
Technology Users;

Major Broadcasters Bustos Media, Lotus Communications and Davidson
Media Group are Among First Customers
KIRKLAND, Wash.--(Business Wire)--
HipCricket, a pioneering mobile marketing company, today launched
the first-ever comprehensive Hispanic mobile marketing network. The
network is composed of a family of Hispanic media properties that can
be leveraged by brand marketers to deliver highly targeted and
interactive mobile marketing programs directly to the handsets of
opted-in, engaged mobile users who are part of the $860 billion
Hispanic consumer market.

HipCricket, cited by CTIA and others for its innovation and
ability to drive broadcast revenue and consumer engagement, also
announced that major Hispanic media companies Bustos Media, Lotus
Communications and Davidson Media Group are among the first to join
the network. These companies and others collectively represent more
than 50 radio and television stations, nearly one million listeners
and viewers, 24 overall markets and reach into seven of the top 15
Hispanic markets.

Brand marketers will be able to tap into and customize a media
plan of Hispanic stations in the network and their audiences with a
single buy. They will be able to choose the markets, stations and the
demographics to develop a sophisticated media buy that pinpoints their
target audience.

One of the nation's most rapidly-growing demographics, Hispanics
are heavy users of mobile technology and text messaging. In a recent
Mobile Marketing Association study, 32 percent of Hispanic consumers
indicated that they were moderately or highly receptive to mobile
marketing messages. And they're already equipped to receive those
messages. Seventy-five percent of all U.S. Hispanic households have
multiple mobile phones and use them more than any other form of
personal or handheld technologies on the market today - and more than
half regularly use text messaging.

Important for broadcasters and marketers seeking to reach this
demographic is the number of Hispanics responding to text message
advertisements, which has increased by 20 percent in the past year.
Overall, the rate of text message usage is growing dramatically among
Hispanics, increasing by 39 percent in the last 12 months, according
to a recent M:Metrics study.

"The Hispanic market represents an unprecedented opportunity for
broadcasters and brands because of its large and growing population,
enormous purchasing power and great consumer loyalty," said Ivan
Braiker, chief executive officer of HipCricket. "Hispanics are also
among the earliest and fastest adopters of mobile technology, so the
ultimate way to meaningfully engage with this community is through
mobile marketing. The Hispanic Mobile Marketing Network gives brands
and broadcasters a premier solution that facilitates real-time,
measureable, one-to-one relationships with Hispanic customers."

As with all HipCricket programs, the Hispanic Mobile Marketing
Network is entirely permission-based so consumers only receive the
text messages, alerts and other mobile interactions they request.
Additionally, all mobile messages are customized based on the
consumer's preferences and needs, helping broadcasters and brands
maximize their reach to Hispanic consumers.

"Joining HipCricket's Hispanic Mobile Marketing Network was an
easy decision because of the company's proven track record--they have
executed more than 17,000 mobile campaigns that have delivered
dramatic, measurable improvements in revenue generation, listener
engagement, audience growth and advertiser ROI," said Amador Bustos,
president and chief executive officer, Bustos Media, a
Spanish-language broadcasting company that owns and operates radio and
TV stations in high-growth markets throughout the United States.

"Mobile marketing solutions from HipCricket will help us to
connect with our audience in ways we never thought possible," said
Peter Davidson, president/founder of Davidson Media Group. "The
company offers a flexible, easy to use platform for delivering
customized messages to Hispanic audiences. This capability will allow
us to successfully increase our loyal following while maximizing the
promotion of our shows, talent and events. By becoming an inaugural
member of their Hispanic Mobile Marketing Network, we expect to see
even more added value for us and our advertisers."

HipCricket will assist companies with mobile messaging and
marketing campaigns and provide hands-on assistance in building a
station loyalty club that can provide special offers to opted-in
members. In addition, and in keeping with the overall mission and
philosophy of HipCricket, member stations will also have full-time
access to a dedicated account manager that is always available to
provide support.

About HipCricket

HipCricket is a mobile marketing software and services company
that specializes in producing interactive mobile marketing campaigns
that generate new revenue for radio, television, brand and agency
clients. The company drives revenue and increases listenership,
viewership and loyalty by tapping into the behaviors and interests of
more than 136 million Americans. HipCricket's unique technology
creates one-to-one relationships between participants and advertisers,
based on the trust of an opt-in only program. Since its launch in
2004, HipCricket has delivered outstanding results for the biggest
brands and broadcast groups in the U.S., including: Clear Channel
Radio, Premiere Radio Networks, Cumulus Radio, Triad Broadcasting
Company, Perry Broadcasting Inc., Press Communications, Sandusky
Broadcasting, Katz Media Group, Beasley Communications, Bonneville
International, Cox Radio, Media General, NBC, Coca-Cola, Staples, and
Hershey's. For more information, please visit www.hipcricket.com.

fama PR
Ed Harrison, 617-758-4144
hipcricket@famapr.com
or
Brainerd Communicators
AJ Goodman, 212-986-6667
goodman@braincomm.com

Copyright Business Wire 2008