Gibraltar Associates Appoints New Vice President

Former FDA Official Joins Expanding Health, Food and Biopharmaceutical Public
Affairs, Corporate Communications Practice

WASHINGTON, April 10 /PRNewswire-USNewswire/ -- Gibraltar Associates, LLC, one
of D.C.'s fastest-growing communications firms, today announced that Yier Shi
has joined the company as a Vice President in the Washington, D.C. office.
Mr. Shi will oversee a range of issue-advocacy and corporate communications
accounts, bringing over a decade of deep policy and media relations experience
to Gibraltar.

Mr. Shi comes to Gibraltar from FD Dittus, where he was Senior Director in its
Food/Health/Nutrition group. He was instrumental in tripling the size of the
practice during his two-year tenure, and managing Fortune 100 clients and
leading trade associations. Previously, Shi was a Senior Communications
Advisor at the U.S. Food and Drug Administration, where he managed the
40-person Office of Public Affairs.

"Clients want substance and Mr. Shi has it in spades," said Eric Bovim,
co-founder and CEO. "His time at FD Dittus and the FDA means he understands
the intersection of policy and communications, and his expertise on health and
consumer policy issues are tremendous assets to our company."

Mr. Shi was the FDA commissioner's chief speechwriter and the agency's lead
media contact during the Hurricane Katrina relief efforts. He led
communications efforts around a diverse range of agency initiatives, including
product approvals, withdrawals and recalls, the new Drug Safety Oversight
Board, revised drug labeling requirements, updated BSE rule, electronic radio
frequency identification technology and the Critical Path initiative.

"I am excited to be joining a new and successful business where clients come
first," said Mr. Shi. "Gibraltar is what a true boutique firm should be -
creative, nimble and results-oriented."

About Gibraltar Associates
Gibraltar Associates is a strategic communications company based in Washington
and Los Angeles. The firm offers advocacy and image advertising, public
affairs services, media relations, issues and crisis management, and corporate
communications. Founded in 2007, Gibraltar Associates provides counsel to
Fortune 500 companies, non-profit organizations, and private firms. For more
information, please visit: www.Gibraltar-llc.com or call 202-879-5808.

SOURCE Gibraltar Associates

John Procter of Gibraltar Associates, +1-202-879-5808,
media@gibraltar-llc.com