LATV and American Latino TV New York City Upfront Set for May 1

LOS ANGELES, April 10 /PRNewswire/ -- LATV Networks, the nation's first
bilingual music/entertainment network distributed via digital multicast,
announced today that it will be holding its first upfront on May 1, 2008 at
Ultra NYC in Manhattan. The New York City event will complement its current
strategy of individual agency presentations through May. Joining LATV is its
new subsidiary American Latino TV which nationally syndicates the programs
American Latino TV and LatiNation.
With the February 2009 deadline for digital conversion fast approaching,
LATV offers advertisers prime positioning in new over-the-air and basic cable
households through its digital multicasting strategy. With agreements in over
30 markets, LATV delivers bilingual Hispanic youth in the key 18- 34-year-old
demographic.
"LATV's strategic partnerships with its affiliates allow the network to
have a local identity in each market. Advertisers can tap into this on a
national as well as at a local level, ensuring them a strong foothold in
pivotal DMAs. In one short year, we are the leading network in the digital
arena, delivering today's assimilated Latino youth," said Bill Jenkins, VP
Sales, LATV. "Ours is a unique product, delivered in a revolutionary way with
programming that combines a strong interactive component with ground-breaking
shows and original content, advantages that separate us from the pack. We look
forward to bringing our network's creative solutions to the vibrant Hispanic
advertising community in 2008 and 2009."
American Latino TV produces, markets and distributes award-winning
English-language original content focusing on U.S.-born Latinos. American
Latino TV programming includes American Latino TV, LatiNation and the American
Latino Presents quarterly, one-hour specials such as the American Latino TV
Awards. American Latino TV is currently in its sixth season, with broadcast
distribution in over 102 cities and 76 million homes representing almost 70
percent of all television homes and over 90 percent of U.S. Hispanic homes.
LatiNation is in its fourth season with distribution in over 90 cities,
representing over 85 percent of U.S. Hispanic homes.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual
entertainment/music network distributed via digital multicast. A pioneer in
bicultural youth broadcasting, LATV has been in the Los Angeles market since
2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc.
is an investor in the national network and has a minority ownership interest
in the Company as well as a seat on its Board of Directors. Targeting the 18-
to 34-year-old Latino, LATV's programming bouquet offers a range of content
that includes multi-genre music, lifestyle and entertainment. The network is
ad-supported and offers an array of programming that is original and
exclusive. The company also owns American Latino TV which nationally
syndicates the programs American Latino TV and LatiNation. For more
information, visit LATV online at http://www.latv.com.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236

SOURCE LATV

Maite Saralegui, maite_saralegui@yahoo.com, +1-323-650-2236, for LATV