PowerID Introduces First EPCglobal Class 1, Generation 2 Battery-Assisted, Passive...

PowerID Introduces First EPCglobal Class 1, Generation 2 Battery-Assisted,
Passive (BAP) RFID Label

PETAH TIKVA, Israel, April 10, 2008 /PRNewswire/ -- PowerID Ltd., the
industry leader in battery-assisted, passive (BAP) RFID technology, announced
today the general availability of its BAP label product line utilizing the
EPCglobal Class 1, Generation 2 air protocol. Representing an industry first,
PowerID's Gen 2 products combine the high performance and reliability of a BAP
label with support for standards-based Gen 2 RFID readers.
The new labels address the needs of organizations that utilize an EPC Gen
2 RFID infrastructure, but find that the performance of passive RFID does not
meet all of their tracking needs. Utilizing PowerID's thin and flexible power
source, PowerID's Gen 2 labels are affordable and provide high performance in
challenging environments. The labels operate in the ultra high frequency
(UHF) range (850-960 MHz).
"With the release of our Gen 2 labels, PowerID opens a world of
opportunities to companies that have found the performance of passive RFID
labels in their Gen 2 deployments limited for tagging all or some of their
products," said Erez Kahani, PowerID's CEO. "We are thrilled with our new
product, which we believe will increase both the need and adoption of RFID BAP
technology across a number of industries."
With support for EPCglobal Gen 2 technology, customers can leverage their
existing RFID infrastructure to read BAP labels without an additional
investment in new equipment.
PowerID's Gen 2 BAP labels will be available in high volumes in Q3 2008.
Companies interested in PowerID's new offering are invited to visit PowerID's
Web site to order a PowerID BAP RFID Starter-Kit.
Prototypes of the new labels will be showcased at RFID Journal LIVE! 2008,
April 16 - 18 in Las Vegas, Nevada at the Congress Center (Booth #129) located
in the Venetian Hotel.
About PowerID Ltd.
PowerID is the industry leader in the field of Battery-Assisted, Passive
(BAP) RFID. The company provides reliable and cost-effective BAP RFID labels
for selected applications in industries involving freight, metals, chemicals,
paper, people tracking, and cold chain.
With corporate headquarters in Israel, PowerID is a privately-held company
backed by first-tier investors such as Partech International, Apax Partners,
Amadeus Capital Partners, Infinity Venture Capital, and Bank of America.
For more information, visit www.power-id.com.
SOURCE PowerID Ltd.

Kevin Rushalko of Spectrum Marketing & Communications, +1-603-924-6692,
specmkt@worldpath.net, for PowerID Ltd.