Loma Linda University Partners With Larta Institute for Technology Marketing Program

Loma Linda University Partners With Larta Institute for Technology Marketing
Program

LOS ANGELES, April 10 /PRNewswire/ -- The National Science Foundation
(NSF) has awarded Loma Linda University a three-year Partnership for
Innovation (PFI) grant of $593,978 to lead a consortium in developing an
innovative model for marketing research discoveries from Southern California
universities. Barry L. Taylor, Ph.D., Professor of Microbiology and Molecular
Genetics, and former Vice President for Research Affairs, will lead the
project with Rohit Shukla, CEO and founder of Larta Institute, the lead
private partner in this award. Commenting on the award, Taylor said, "Loma
Linda University will work closely with Larta Institute to develop a Larta
concept that will enable universities to jointly market their discoveries by
bundling related technologies from different universities."
Larta Institute (http://www.larta.org), a non-profit commercialization
assistance corporation, pioneered the concept involved in the application to
NSF. Speaking about the award, Shukla said, "While it is hard work to bundle
technologies developed by multiple institutions, the approach is the right one
for the world we live in." Larta founded Network T2
(http://www.larta.org/networkt2.asp), in which the technology transfer offices
from regional universities and research institutions work collaboratively to
overcome challenges to technology commercialization.
The title of the awarded project is "Inter-University Technology Bundling
Project (IUTBP)." It builds on a pilot program called Virtual Bundling Agent
developed by Larta between 2005 and 2007, in which related intellectual
property from Network T2 members was pooled into bundles and then presented to
the private sector. The pilot was supported by an award from the Ewing Marion
Kauffman Foundation.
The overall goal of IUTBP is to increase successfully transferred
innovation coming from NT2 institutions by overcoming competitive issues,
creating virtual bundles of compatible intellectual property from multiple NT2
sources and facilitating the transfer of those bundles to the marketplace.
The regional academic and research institutions participating in the
program include Cal Poly Pomona, California Institute of Technology,
California State University-San Bernardino, California State University-
Fullerton, California State University-Los Angeles, Cedars-Sinai Medical
Center, City of Hope, Claremont College'sKeck Graduate Institute of Applied
Life Science, Los Angeles Biomedical Research Institute, Pepperdine
University, University of California-Irvine, University of California-Los
Angeles, University of California-Riverside, University of California-San
Diego, San Diego State University, University of California-Santa Barbara,
University of California-Santa Cruz and University of Southern California.
For more information about the NSF PFI Award, please contact Carol Grande,
Director of Intellectual Property & Contacts, Loma Linda University, at
909-558-7184.
For more information about Larta Institute, its programs and the Virtual
Bundling Agent, please contact Constanza Pachon, Chief Operating Officer, at
cpachon@larta.org or 213-538-1451.
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SOURCE Larta Institute

Constanza Pachon, Chief Operating Officer of Larta Institute, +1-213-538-1451,
cpachon@larta.org; or Carol Grande, Director of Intellectual Property &
Contacts of Loma Linda University, +1-909-558-7184