TiVo Predicts 'American Idol' Results Based on Highest and Lowest Viewership, With...

TiVo Predicts 'American Idol' Results Based on Highest and Lowest Viewership,
With This Week's Viewership Saying Syesha Mercado Will be Sent Packing
Thursday Night
Research indicates contestant with lowest timeshifted viewership during an
individual performance has been cut four weeks running

WHAT: TiVo Inc. announced today a prediction of the "American Idol"
contestant most likely to be voted off the show in this week's
eliminations. For past four weeks, since American Idol has picked
its final 12 contestants this season, TiVo has been using its
second-by-second audience measurement to determine which performers

had the highest and lowest viewership. It turns out, this
information, especially among viewers who are watching on a
timeshifted basis, is predictive of which contestant will be voted
off. Viewers tend to rewind and watch their favorite performances
multiple times, while fast-forwarding through the ones they don't
like. These viewing preferences correlate with voting patterns
(for each week TiVo has measured). As always, the viewing
information was collected in strict accordance to TiVo's privacy
policy, which uses a sample of completely anonymous data from
20,000 random anonymous subscribers, analyzed only in on an
aggregated basis.

WHO: Two "American Idol" finalists at opposite ends of the viewership
spectrum as evaluated by TiVo:

-- David Archuleta ranked in the highest audience numbers during
his performance.

-- Syesha Mercado was the lowest on the totem pole this week, with
the fewest viewers sticking around for her performance. For the
past 4 weeks running, the person with the lowest viewership as
recorded by TiVo subscribers has been voted to go home.

WHEN: For one week only, TiVo will strategically predict the show's
results. Fans can tune in to see how TiVo's forecast fared during
the Live "American Idol" results show on Fox, Thursday,
April 10 @ 8/7 c.

HOW: TiVo's audience measurement analysis is based on anonymous
aggregated data from a sample of approximately 20,000 anonymous
households with the Emmy-award winning TiVo(R) service.

NOTE: TiVo had identified the above insights in the early hours of
Wednesday, however chose to hold the information until Thursday
morning, as to not disturb Wednesday night's charity event.

To request additional information, contact:
Cindy Coppola, Ruder Finn for TiVo; 310-882-4019- office;
coppolac@ruderfinn.com

SOURCE TiVo Inc.