First Research Launches Industry Express - Audio Versions of its Industry Intelligence...

First Research Launches Industry Express - Audio Versions of its Industry Intelligence Content

Provides Quick, Convenient Access for Business Professionals On
the Go
RALEIGH, N.C.--(Business Wire)--
First Research, a division of Hoover's and a leading provider of
Industry Intelligence, today announced the availability of Industry
Express, audio versions of its well respected Industry Intelligence
content. Available immediately to First Research subscribers, Industry
Express allows users to access and download Industry Intelligence
content to MP3-compatible audio devices.

"Industry Express is a convenient option for users who have
limited time while traveling on business," said Bill Walker, vice
president at First Research. "The information is high level and
highlights key talking points in a succinct format so that business
professionals can get a quick refresher and be better prepared for
business meetings and presentations."

Each audio version covers industry developments, fast facts and
key business challenges and opportunities. In addition, Industry
Express highlights critical talking points to help users identify the
specific issues that C-level executives are concerned about.

"When you have clients from various industries it is a challenge
to stay on top of major developments, especially on the road," said
Jack Hubbard, chief experience officer at St. Meyer & Hubbard. "First
Research Industry Express maximizes finite time and makes it easy for
a sales team to track the pulse of an industry in order to bring added
value to their client relationships."

Industry Express is currently available for select industries.
First Research expects to offer additional versions of new industries
based on customer feedback.

About First Research

First Research, a division of Hoover's (a D&B company), is the
leading provider of Industry Intelligence tools that help sales and
marketing teams perform faster and smarter, open doors and close more
deals. First Research performs the "heavy lifting" by analyzing
hundreds of sources to create insightful and easy to digest Industry
Intelligence that can be consumed very quickly to better understand a
prospect's or client's business issues. Customers include leading
companies in banking, accounting, insurance, technology,
telecommunications, business process outsourcing and professional
services such as ADP, Bank of America, Merrill Lynch and Sprint. Used
by more than 83,000 sales professionals, First Research can benefit
any organization that has prospects in multiple industries. First
Research is headquartered in Raleigh, North Carolina. For more
information, visit www.firstresearch.com.

First Research
Lindsey Underwood, 919-861-0854
lunderwood@firstresearch.com

Copyright Business Wire 2008