Environment is a Top Issue to Nine out of 10 Parents, According to Recent Survey

Survey Results from More Than 8,000 Disney Family.com Guests
Released Today

"Green Living" Resource Launches on Family.com Including Carbon
Footprint Expertise from Environmental Defense Fund
NORTH HOLLYWOOD, Calif.--(Business Wire)--
Nearly three of every four people recycles cans, paper and
plastics at home; nearly two in three people turn out lights when
leaving a room and say they are using high efficiency bulbs; and
nearly one in three people who drive a conventional car today plan to
make their next vehicle a hybrid, all according to a recent online
survey of attitudes about the environment on Disney Family.com
(www.family.com).

"The survey results clearly show that the environment is a very
important issue for families," said Emily Smith, Vice-President of the
Disney Family Group. "As a result of this, Family.com is working to
help our guests learn about new and better ways to 'live green.'"

Disney Family.com recently launched a new "green living" page to
provide parents with access to information on their environmental
impact, resources for reducing their environmental impact, and a forum
to share "green" tips with other families
(www.family.com/greenliving).

"Our goal with Disney Family.com continues to be providing parents
with new ways to make small changes to improve their family's daily
life. We also encourage parents to come to our site, connect with
other parents, and share the ways they make their lives a little
greener," Smith said.

Of the more than 8,000 parents that participated in the Disney
Family.com online survey, 90 percent indicated that the environment is
an important issue to them and their families. The top two reasons
that the environment is an important issue for parents: "they are
looking out for the future of their children" and "the health of their
family."

In addition to survey findings, the "green living" page features
tips and ideas aimed at helping families go green, including:

-- A "How Green Am I?" quiz and carbon footprint calculator based
on calculations from Environmental Defense Fund.

-- Hundreds of easy, "going green" tips and ideas.

-- Tips on the best green products.

-- 50 actions families can take to be eco-friendly.

-- Earth-friendly craft ideas.

Survey Methodology

The results of the survey, underwritten by Disney Family.com and
conducted by Usability Sciences, are based on responses of more than
8,000 Disney Family.com visitors worldwide. Visitors to the
DisneyFamily.com website were invited to participate in the survey at
a rate of 1:2. The survey was conducted over a period commencing
February 22, 2008 and continuing through March 17, 2008. The margin of
error is + or - 5%.

About Disney Family.com

Disney Family.com is designed to present information on a variety
of topics important to today's families - ranging from education, food
and parenting, to advice on traveling with children, entertainment and
shopping - in a manner that is compelling, comprehensive, entertaining
and, most importantly, objective. Disney Family.com is dedicated to
providing parents with answers to pressing questions through
practical, objective and reliable information.

About Disney Online

Disney Online (www.Disney.com), a division of the Walt Disney
Internet Group, produces the number one kids' entertainment and family
community destination on the World Wide Web. Launched in 1996,
Disney.com is the online gateway to all of the company's
Disney-branded entertainment initiatives, providing comprehensive
access to, and information about Disney movies, travel, television,
games, mobile, music, shopping and live events. Disney.com also
features Disney.com XD, a highly interactive broadband experience,
that lets Disney.com guests create their own customized online channel
with games, videos, music, and chat - all of which can be enjoyed
simultaneously in an immersive environment.

In addition, Disney Online develops and publishes a range of
online products and services including Pirates of the Caribbean
Online, Disney's Toontown Online, Playhouse Disney Preschool Time
Online, Disney Game Downloads, Disney Game Kingdom Online, Disney
Connection and Hot Shot Business.

The Walt Disney Internet Group (WDIG) is a unit of The Walt Disney
Company (NYSE: DIS).

Walt Disney Internet Group
Andrea Meyer, 818-623-2756
andrea.x.meyer.-ND@disney.com
or
On Behalf of the Walt Disney Internet Group
Caroline Pierce, 617-585-5778
cpierce@360publicrelations.com

Copyright Business Wire 2008