Collarity Brings Behavioral Targeting to Ynet, Israel's Largest News Portal Site

PALO ALTO, CA, Apr 10 (MARKET WIRE) --
Collarity, a leading provider of behavioral content and ad targeting services,
today announced their agreement and live-launch on Ynet, the largest content
portal in Israel with six million unique users per month.

Collarity was selected to provide search, content recommendations and ad
targeting based on its behavioral foundation. Anonymous streams collected
from
user browsing patterns work in conjunction with Ynet's existing content to
deliver highly targeted results for users. Ynet is one of the largest news
portals in the world and, according to public sources, already delivers more
page
views per visit than leading news portals. Ynet management and editors
continue to look for innovative ways to make their content more accessible and
relevant to their visitors, thereby increasing the length of their stay on the
site
and number of page views further.

Ynet's already large monthly page view rate has increased to date, as the
Collarity platform improves the searching and browsing experiences. With
Collarity, Ynet visitors easily find what matters to them individually
fromwhat other like-minded visitors and experts have discovered as well.

Collarity is deployed by Ynet to help visitors find results across the
portal
or within specific areas as desired. Ynet maintains very rich resources
available, and it has been difficult to deliver results using traditional
keyword-based search protocols. Tapping into behavioral interests, visitors
now
have easier access to the range of news and archives, encyclopedia reference,
and user-generated general and health forums.

"The cooperation with Collarity contributed greatly to Ynet's traffic. We
experienced a tremendous increase in the number of searches within the site,
producing much higher click-through rates and page views all within a few
weeks," said Ion Feder, Chief Editor of Ynet. "As the leading news portal in
Israel, Ynet foresees the need to constantly renew itself. We believe that
the collaboration with Collarity puts us at the forefront of content
recommendation and discovery technology."

"Collarity is enabling Ynet, our first site outside of the USA, to utilize
the
latest targeting technologies to optimize content," said Levy Cohen, CEO of
Collarity. "This will put Ynet even farther ahead of the competition and
give the site a personal touch for everyone who visits."

Collarity already works with U.S. web publishers who deliver news to
visitors including Fox TV stations nationwide using the MyFox platform, Crain's
Chicago Business, and the Spanish cable network V-me. With Ynet's high traffic
and page views volumes, quality content and localized audience, Collarity has
provided next generation targeting, content suggestions and a personalized web
experience to Ynet visitors as well.

* Alexa, March 2008 -- comparison between Ynet's page views per visit and
other leading news portals worldwide, including CNN.com and NYTimes.com.

About Collarity:

Collarity provides behavioral content and ad targeting to web publishers
through a
unique community-based platform that harnesses the implicit interests of site
visitors. Collarity's services help publishers provide highly relevant search,
recommendations and ads on their domains or syndicated elsewhere. Collarity
improves visitor satisfaction, and publishers usually experience as much as
double-digit increases in consumption of content and ads conversion.
Collarity Web services require no software to install or infrastructure to
maintain and can be deployed in several days. Collarity serves leading web
publishers, including Fox, Pearson Education and Crain's Chicago Business, and
is headquartered in Palo Alto, CA. For more information, please visit
www.collarity.com.

About Ynet:

Ynet, part of the Yedioth Aharonoth Group which publishes Israel's most
widely
circulated daily, is the leading news portal in Israel. The site delivers
real-time news, breaking stories and news commentary 24 hours a day. Ynet
also offers an extensive index and variety of content channels covering online
news, sports, finance, entertainment, high-tech, travel, food, short stories,
forums and more. Ynet, with over six million unique visitors each month, has
been ranked by Nielsen/NetRatings and other independent surveys as Israel's
largest and leading news site and the most authoritative information source
for Hebrew news and content over the Web.

Jessica Hasson
Sr. Account Executive / Manager, Social Radius
Terpin Communications
Email Contact
AIM: JessHasson
Skype: JessHasson
P: (323) 710-3556

Copyright 2008, Market Wire, All rights reserved.

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