Korn/Ferry Unveils New Branding Campaign: 'The Art & Science of Talent'

- Firm Launches Enhanced Corporate Web Site, Showcasing Broad Talent
Management Capabilities -

LOS ANGELES, April 10 /PRNewswire-FirstCall/ -- Korn/Ferry International
(NYSE: KFY), a premier global provider of talent management solutions, has
launched a new global integrated branding campaign that highlights the firm's
ability to provide unparalleled quality solutions to its clients' complex
talent management challenges. "The Art & Science of Talent" will serve as the
overarching theme for the campaign, to be integrated across Korn/Ferry's
entire marketing mix, including internal and external communications, client
events, sponsorships and thought leadership efforts worldwide. It is also the
company's new visual brand identity and is reflected on its redesigned Web
site, http://www.kornferry.com.
"The Art & Science of Talent" alludes to Korn/Ferry's unique approach to
talent management, combining a time-tested method of understanding the
intangibles of leadership (the "art") with research-based,
statistically-validated assessment tools and development resources (the
"science"). New designs by consultancies Pauffley and DDB Worldwide represent
Korn/Ferry's different service offerings and convey its commitment to
innovation.
"More and more of our clients are relying on Korn/Ferry as a trusted
advisor who can help them engineer an approach to talent that spans the entire
employee lifecycle," said Michael Distefano, chief marketing officer of
Korn/Ferry. "'The Art & Science of Talent' embodies this evolving perspective
on human capital. We believe this campaign is a bold step towards further
differentiating Korn/Ferry in the marketplace."
Korn/Ferry has the largest executive recruitment presence in the U.S. and
the world, according to the latest rankings released by Kennedy Information,
Inc. and Hunt-Scanlon Advisors, two of the industry's leading trade
organizations. Last year, Korn/Ferry was selected by the American Brands
Council as one of America's Greatest Brands, an honor recognizing the nation's
strongest and most trusted business brands. Korn/Ferry was also named by
BusinessWeek as one of its Top 100 Hottest Growth Companies for the second
consecutive year.
For more information or to view a short video about "The Art & Science of
Talent," visit http://www.kornferry.com.
About Korn/Ferry International
Korn/Ferry International, with more than 80 offices in 39 countries, is a
premier global provider of talent management solutions. Based in Los Angeles,
the firm delivers an array of solutions that help clients to identify, deploy,
develop, retain and reward their talent. For more information on the
Korn/Ferry International family of companies, visit http://www.kornferry.com.
SOURCE Korn/Ferry International

Stephanie Mitchell of Korn|Ferry International, +1-650-508-7465,
stephanie.mitchell@kornferry.com