Detailed Resource Covering all Key Data Points on Household Products in North America...

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Thu Apr 10, 2008 9:30am EDT 

Detailed Resource Covering all Key Data Points on Household Products in North America to 2011

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c88338) has announced the
addition of "Household products in North America to 2011" to their
offering.

   This databook is a detailed information resource covering all the
key data points on Household products in North America. It includes
comprehensive value volume segmentation and market share data. The
databook supplies actual data to 2006 and full forecasts to 2011 for
02 countries covered within the North America region.

   Scope

   - Contains 9 categories:Air
fresheners,Bleach,Dishwashing,Furniture polish,General purpose
cleaners,Insecticides,Scouring,Textile washing,Toilet care

   - Provides market value, volume data by market, segment and sub
segment

   Highlights of this title

   The North America Household products market covering 02 countries,
increased between 2001-2006, growing at an average annual rate of
0.7%.

   The leading company in the market in 2006 was Procter & Gamble.
The second-largest player was S.C. Johnson & Son, Inc with Reckitt
Benckiser PLC is third place.

   Key reasons to purchase this title

   - Discover the major quantitative trends affecting the Household
products markets

   - Understand consumers consumption and expenditure patterns for
the 02 countries covered

   - Understand the future direction of the market with reliable
historical data and full five year forecasting

   Key Topics

   - INTRODUCTION

   - OVERVIEW

   - NORTH AMERICA HOUSEHOLD PRODUCTS - MARKET OVERVIEW

   - LEADING COMPANY PROFILES

   - CATEGORY ANALYSIS - TOILET CARE

   - CATEGORY ANALYSIS - FURNITURE POLISH

   - CATEGORY ANALYSIS - INSECTICIDES

   - CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS

   - CATEGORY ANALYSIS - SCOURING PRODUCTS

   - CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS

   - CATEGORY ANALYSIS - AIR FRESHENERS

   - CATEGORY ANALYSIS - BLEACH

   - CATEGORY ANALYSIS - DISHWASHING PRODUCTS

   - RESEARCH METHODOLOGY

   - APPENDIX

   Companies mentioned:

   - The Procter & Gamble

   - S.C. Johnson & Son, Inc

   For more information visit
http://www.researchandmarkets.com/reports/c88338

   Source: Datamonitor

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008
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