New Fruitaceuticals(R) Redefines Dried Fruit Category

CARVER, Mass., April 10 /PRNewswire/ -- Move over dried fruit! The new
Fruitaceuticals(R) line of supercharged superfruits is transforming the
category into the consumer resource for health, convenience and taste.
"Consumers demand healthy food that gives them the super-charged nutrients
they need without having to sacrifice taste. Plus they want options that fit
easily into their on-the-go way of life," said Dan Souza, Director of Sales
and Marketing of Decas Botanical Synergies, the innovative company that is
bringing Fruitaceuticals to market. "Fruitaceuticals delivers the solution."
The next generation in superfruits, Fruitaceuticals supercharges popular
fruits like cranberries with nutrition-enhancing all-natural ingredients. Its
initial offering includes two cranberry-based all natural dried fruit
products, PomaCrans(TM) and OmegaCrans(R). Cranberries are packed with
antioxidant and anti-adhesion-promoting phytochemicals called
proanthocyanidins (PACs). Cranberry-proanthocyanidins work to help combat
free-radical damage in the body as well as providing bacterial anti-adhesion
protection.
PomaCrans is a health-promoting combination of two superfruits,
cranberries and pomegranates. Cape Cod Cranberries are supercharged with an
infusion of premium whole pomegranate juice, which provides the added benefits
of pomegranate antioxidant compounds called punicalagins. A quarter-cup
serving of PomaCrans delivers the antioxidant power of one 8-ounce glass of
cranberry juice cocktail plus two fresh pomegranates.
OmegaCrans is a nutritionally enhanced combination of cranberries and
cranberry seed oil for a uniquely balanced source of Omega 3-6-9. A quarter-
cup serving of OmegaCrans delivers the antioxidant power of one glass of
cranberry juice cocktail, with 30% less calories, about half the sugar and
over 500 mg of healthy Omegas.
"Our first two Fruitaceuticals products leverage the natural health
benefits of cranberries while providing a pomegranate-antioxidant or Omega
3-6-9 supercharge," said Souza. Available in 4-ounce re-sealable bags for
$4.99 each, Fruitaceuticals PomaCrans and OmegaCrans can be enjoyed right out
of the bag, mixed with cereal or yogurt, or tossed into a salad or trail mix.
According to Souza, the Fruitaceuticals line expansion is already
underway. He said, "America is hungry for tastier, easier ways to improve our
nutritional intake and Fruitaceuticals promises to stay in the lead of
delivering the most innovative fruit solutions."
Headquartered in Carver, Massachusetts, Decas Botanical Synergies, LLC is
a subsidiary of Decas Cranberry Products, Inc., and is a leader in the
development of fruit-based powders, extracts and oils that offer maximum
quality and proven health efficacy. For additional information, visit
http://www.fruitaceutical.com and http://www.decasbotanical.com .
SOURCE Decas Botanical Synergies, LLC

Sue McGovern of McGovern Communications for Decas Botanical Synergies, LLC,
+1-781-648-7157, sue@mcgov.com