Network Advertising Initiative Proposes Updated Principles

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Thu Apr 10, 2008 10:39am EDT 

  YORK, ME, Apr 10 (MARKET WIRE) -- 
 The Network Advertising Initiative (NAI), a coalition representing
companies in the online behavioral advertising marketplace, has released for
public
comment an updated version of its NAI Principles.

    The Proposed 2008 NAI Principles include a variety of enhanced
consumer
protections:


--  Clarified "sensitive" consumer segment prohibitions

--  New rules requiring opt-in consent for certain "restricted consumer
    segments"

--  Prohibition against creating behavioral advertising segments
    specifically targeting children under the age of 13

--  Enhanced data security requirements
    

    
The document was released in conjunction with comments submitted to
the FTC today by the NAI in response to Commission Staff's December 2007
"ProposedPrinciples for Online Behavioral Advertising."

    The proposed 2008 NAI Principles are being offered as an update to the
original NAI Principles, first adopted in 2000. These Principles have served
as the only self-regulatory code of conduct in the online advertising space and
have governed NAI members since their adoption.

    NAI member companies consulted with a variety of stakeholders in
developingthe revised proposals. They hope that with the release of this draft
for
public comment, they will benefit from even broader input.

    To that end, the NAI will hold a 45-day public comment period, through
Thursday,
June 12, to capture public feedback. After receiving input, the NAI Board
will consider feedback and will make final decisions about appropriate updates.

    To review the NAI's FTC Comment submission, its proposed draft of 2008 NAI
Principles and to make comments on the draft document, visit
http://www.networkadvertising.org.

    About the NAI

    The NAI (Network Advertising Initiative) is a cooperative of online
marketing
companies committed to building consumer awareness and establishing
responsible business and data management practices and standards. As
increasingly sophisticated online advertising technologies evolve, consumer
concerns
about their impact on online privacy mount. The NAI is prepared to meet these
concerns with both effective industry self-regulation and sensible protections
for
online consumers. To learn more, visit www.networkadvertising.org.

    

Media Contact
Jim Campbell
Assistant Director
NAI
+1 207 351 1500, x110
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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