Heartbeat Digital CEO to Unmask ''Lies, Damn Lies and Statistics'' at DTC National...

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Thu Apr 10, 2008 10:58am EDT 

Heartbeat Digital CEO to Unmask ''Lies, Damn Lies and Statistics'' at DTC National Conference

NEW YORK--(Business Wire)--
Bill Drummy, founder and CEO of Heartbeat Digital and one of the
country's leading authorities on digital strategy, will set the record
straight on Internet marketing in the pharmaceutical industry as a
featured speaker at the DTC National Conference, being held April
16-18 in Washington, D.C.

   Drummy's address, titled "Lies, Damn Lies and the Internet," will
examine how companies with a vested interest in seeing pharmaceutical
and healthcare marketers continue to spend the majority of their
budgets on TV and other traditional media have used questionable
statistics to make their case. Citing concrete examples, he will show
how pharma marketers can deploy alternative media strategies to
generate superior return on investment - a crucial goal in a time of
increasingly tight budgets.

   Drummy has provided strategic guidance at the highest levels for
industry leaders in the health, finance and consumer sectors,
including GSK, Amgen, SanofiAventtis, American Express, AT&T, and
Sephora. He founded Heartbeat in 1998 as an independent, all-digital
company and has seen it grow to exceed $20 million in revenue, with
two divisions and offices in New York, Belgium, Switzerland and
London.

   Drummy is widely published and is also a frequent and highly rated
speaker at major marketing conferences. This is the fourth year he has
been a featured speaker at the DTC National Conference, which is the
world's largest and most influential conference on direct-to-consumer
marketing.

   For more information, contact Heartbeat Digital at 460 Park Avenue
South, New York, NY 10016. Telephone: 212-941-9041. Website:
www.heartbeatdigital.com. For details on the DTC National Conference,
visit www.dtcnational.com.

Julie Laitin, 212-286-2424
jlaitin@julielaitin.com
or
Cynthia Amorese, 908-665-8072
camorese@comcast.net

Copyright Business Wire 2008
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